An explainer video, usually created by an explainer video company, is a short video that can be used in marketing to remove barriers, remove questions, add value to your brand, and reduce sales time because they augment the sales team’s activities. In animation, they usually feature whiteboard animation or motion graphics.
Explainer videos are designed to give the viewer an insight into something that they most likely didn’t know about. Watch one of the best explainer videos we did, garnered 1.7+ million views on YouTube alone.
Just like this video:
The customer did some light promotion received 400,000 views on that series and registered over 100 million in opportunities from the campaign!
Explainer videos make complex concepts easy to understand and compelling, which means it reduces barriers and questions. This means you save time and increase sales funnel conversions, which is just one part of the equation.
An explainer video is made to quickly convey what the business or website is about. People are more able to retain information when they’re presented visually, so it has been proven that explainer videos are more effective in spreading messages than written text…magnified by the fact that fewer people take the time to read full-page copy and whitepapers.
They typically have a call-to-action at the end of them which may be for users to subscribe on social media channels like Youtube, Twitter, and Facebook; visit their website; get in touch with customer service, etc.
The videos may come before longer-form content like blog posts, landing page copy, or ebooks but explainers are not the same thing as commercials. Commercials are made to persuade people to purchase a product or service quickly, with very persuasive sales highlights. More often than explainer videos are deeper dives and get into the ‘what’ and ‘how’ the item is helpful, rather than just the ‘why they are helpful. It is very important to focus on the ‘why’, or you will lose your audience.
It may be best to start with a course to understand your value and how to bring it to life. We highly suggest:
I know that you may be a competitor, as a lot of you read our blogs, and I welcome you. Just like a customer, you need to start with the basics, so, I will write out the most basic format for an explainer that does not start with the truly dreaded “This is Bob, Bob is in Accounting” trope that has been copied 1,000,000 times as of late.
The introduction of what pain you solve… It’s better if it’s brief because most readers will probably skim through this part when they know if it fits them, or not.
Perfect – you have qualified them to stay, or leave (and save your sales teams time).
An Explainer Video is here to help your brand tell its story and you can tell your story in a more compelling manner. A story-driven approach to explaining what a firm does and what it provides. With nearly one million searches for “explainer video” on Google every month, these short web videos have become a popular choice for businesses looking to cut through the noise and engage their customers. Explainer videos serve as an introduction that entertains viewers while also explaining.
If you have previous work that you’re proud to show off, do so. If it helps readers visualize what explainer videos are like when done correctly, then include it in your article. You can also share examples of explainer videos that were done poorly so you can point out all the elements that should be avoided when creating explainers for marketing purposes.
You can also list testimonials from different companies so customers will know where all the good explainer videos have been seen before.
Include a list of explainer video companies you think did a good job illustrating the benefits of explainer videos or explain why explainer video companies did a bad job promoting them etc.
There are many explainer video companies that can help with explainers, but not all explainer video companies know how to execute explainers efficiently in terms of marketing your business/branding your company/promoting your product, etc.
If you’re hiring an explainer video company, know all the above so you can produce engaging explainers that will attract customers/potential clients.
Testimonials from past work would be a good selling point for your services.
All these tips will come in handy when thinking about what type of content you should include in your article that will attract more targeted traffic towards your website blog articles etc.
The best explainer video companies can explain explainer videos more in-depth so people know what to expect when they want explainers created for their business/brand/product.
If you’re looking for the best explainer video to enhance your sales process, look no further. Start here!
If you want to succeed, learn how to address your customer’s pain points and create a masterful, brand story that engages, and sells – even while you sleep