For an Effective Explainer Video, Every Millisecond Matters

In an astute marketing move, you convince your company to produce an explainer video for its product or service. The marketing video agency is selected, the script and design are hashed out, and the video is created. Your web team throws the explainer video up on your website’s home page and … nothing happens. What went wrong? Chances are, that video isn’t being seen, and sluggish video and page loading times are to blame.

Why Video Loading Time Matters

The University of Massachusetts at Amherst recently studied the behavior of people consuming online videos. According to the study, if a video has a playback delay of two seconds, the average viewer will ditch it. The losses don’t stop there. Once a visitor experiences a problem with video content, they are significantly less likely to return to the website. Ensuring a positive user experience with your explainer video is the key to locking in return visits and converting those viewers to leads.

How to Improve Your Video Loading Time

There are several simple ways to improve your video loading time. Selecting a fast web hosting service for your website (which in turn improves your Google search result ranking) is an important first step. Ask your web team to test and track page loading times, set up page elements to load before video content, and try browser caching.

Other Tips for an Effective Explainer Video

While speedy loading time will get visitors to watch your video, it’s the content that will keep them – and get them coming back for more. Make sure your explainer video is brief, the message clear, and the content engaging. Whether it’s funny, heartwarming, wacky or weird, it should be memorable.

If you would like help producing your video, our production team would love to help. Just reach out to us at: www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation /speed drawing animation, and helping people like you reach your goals.