Solving the issue of family homelessness does not stop at housing, but requires individuals in this community to come around each family and support them on their journey back to self-sufficiency.
Our concept:
Create a production studio/set where mentors and mentees within the program can discuss their heartbreaking, yet inspiring, stories. By having our director ask questions while the families and mentors are focused on drawing, we aimed to hear very authentic responses.
Their inspiring experiences will come alive on camera, on the canvas, and to viewers.
We will import the art, and bring their hand-drawn characters to life, allowing live action video and animation to intertwine.
With this story and style, we hoped to inspire viewers:
If you want to succeed, learn how to address your customer’s pain points and create a masterful, brand story that engages, and sells – even while you sleep