How To Use 3D in Animation Production to Bend Genres: Pixar on Warped Tour
What do we mean when we say “Pixar on warped tour” when talking about 3D animation productions? Well, it’s simple—Pixar has done its fair share to re-imagine what 3D animation can be and do. Still, Pixar hasn’t yet mixed animation genres. At least, not like we’ve done with the videos in our iTrade Transit series.
So, when we say “Pixar on Warped Tour,” we mean to say that we’re innovating in areas within video production that Pixar hasn’t even thought to look in yet (or at least that’s what we would like to believe).
There are several genres that video production agencies like Rip Media Group can use in the video marketing content they’re creating. They can commission motion graphics, live-action, animation, whiteboard animation, and—of course—3D animation. However, sometimes just one of these styles isn’t enough. That’s where video animation styles like 2.5D and this 3D/whiteboard animation hybrid get their start.
When iTrade, a food transit tracking company, approached us to rebrand their company with a completely new style, we took the opportunity to give them a 3D animation genre that could be uniquely theirs.
HOW TO START THE 3D Animation GENRE-BENDING PROCESS
Before you start bending video production genres, you need motivation. Your motivation could be a desire for something different, a willingness to push your creative limits, or a need to see something completely new in a visual space.
iTrade needed to stand out in their market. They wanted a video production style that was eye-catching and not obnoxious. They wanted their marketing videos to be one of a kind.
To help solve iTrade’s pain point, we decided to blend whiteboard animation, which is great for explainer videos and educational videos, with 3D animation, which has an intrinsic “wow” factor that we love.
DEFINING "3D IN ANIMATION" HELPS YOU DEVIATE FROM THE NORM
There are several ways to innovate with marketing video genres. You can create something new by widening your knowledge of a specific, ultra-targeted area of animation or you can blend multiple genres to create a space in video productions no one else has explored before.
Whatever action you take, you will need one thing—knowledge. The more you know about the genres you’re working in, the easier you can change them.
We’ve worked with 3D in animation and whiteboard animation extensively, so we knew precisely which elements we wanted to use from each genre to create iTrade’s new, custom look. We placed the hyper-realism and occasional surrealism that Pixar uses for their 3D characters inside of a simplified, hand-drawn whiteboard world. This combination allowed us to create a dense, story packed 3D animation that delivered its message in a non-convoluted and novel way.
We call our new genre of animation a “whiteboard 3D world.”
Genre creation is a time-consuming process, to be sure. However, it’s important to remember that, with a proper plan, you can substantially speed up your workflow.
We were able to complete iTrade’s videos in 8 weeks because we had a good idea of how we would blend genres going into the project. So, have a game plan before attempting an ambitious project like this, and you’ll be fine.
Additionally, because we delivered these genre bending videos under budget and on time, we earned a returning customer.
Would you like to explore 3D in animation, bend genres, and innovate with us? We would love to speak with you.