American Federation for Children

The American Federation for Children is an advocacy group seeking to improve our nation’s K-12 education system, specifically by focusing on advocating for school vouchers, scholarship tax credit programs and Education Savings Accounts. Their focus lies on educating and advocacy for all parents, with an emphasis on low-income families, empowering them to determine the best education for their children.

When the American Federation for Children came to Rip Media Group, they were looking to make a video to engage their audience in two ways – to captivate and educate. This video was also going to be used in conferences and in local urban chapters to promote awareness.