As a marketer, you know that staying ahead of the curve is key. And in the fast-paced world of digital advertising, that means constantly evolving your strategies to keep up with new technologies and trends. So when I heard about AdColony – an app install advertising platform – I was intrigued. Could this be the next big thing? Well, after trying it out for myself, I can say that yes, AdColony is definitely worth checking out. But what makes it so different from other ad platforms? Keep reading to find out!
What is AdColony?
AdColony, a mobile gaming ad distribution specialist, reached out to Rip Media Group looking for an exciting sales video for their business. They needed a salesperson that would work while they slept.
After speaking with us, AdColony decided to use a blend of animation and live-action to represent their typical user’s journey. We used character animation to introduce the video’s themes, kinetic typography for flair, and stock footage to explain the sales statistics that AdColony had collected around their mobile ad offering.
What Message Did AdColony Need to Send With Their Motion Graphic Video?
It didn’t take us long to realize we needed to build brand credibility with AdColony’s audience by stating facts in entertaining ways.
All this means that AdColony needed to send a message that would both surprise and engage its viewers.
Learn to Tell Stories that make money
What Steps Did We Take To Tell AdColony's Story?
We met and spoke with AdColony before creating the first draft of their story.
We followed these steps to create a motion graphics explainer video for AdColony that would meet, and even exceed, their expectations.
- We asked one of our top writers to create a story or analogy to wrap AdColony’s message into a neat little package. We settled on creating and presenting a customer persona that AdColony’s customers could connect with. Then, we wrote in a twist to subvert the audiences’ preconceptions.
- Afterward, we designed the motion graphics and typography video elements in the beginning section to read as cartoonish and simplified to our target audience. We made this move to lull the audience into a false sense of security and to set our story up for the twist we had planned.
- After presenting our story’s villain, an angry “gamer,” we presented AdColony’s real marketing data and real target audience. The data positioned the market in a very different place than what our story was leading to. This reversal of direction served to surprise the audience and open their minds to new interpretations.
We believe that telling AdColony’s story in this way set them up as a disruptor in their market, and we couldn’t be happier with the result.
Yeah, But What Did AdColony Think?
AdColony told us that they were grateful for the work we had put in and that they were excited to begin using this video in their routine outreach and marketing.
This video is a new, regular part of their marketing arsenal.
For more information on how Rip Media Group can help you create videos that serve as a great sales tool, contact us today at www.ripmediagroup.com.
Why Does Your Content Matter?
At the heart of every digital media strategy is a commitment to reach your target audience economically and at scale. With web advertising blocked, TV viewership declining, and brand safety concerns surrounding social media and user-generated content platforms, how are you supposed to responsibly deliver your brand message to the people who care?
You might not have considered mobile gaming before, but you should know that the average mobile gamer is actually a 35-year-old professional with a high household income. Most people think of gamers as being young and male, but the reality is that many female gamers are also highly educated and make purchasing decisions for themselves and their families every day.
Anna, an IT professional making six figures who play several games on her commute, is one example. She’s presently looking to make some improvements around the house. Francisco, a young upwardly mobile millennial who breaks up his day playing racing games and is currently shopping for a new vehicle, is another example. These are only a few examples of mobile gamers; there are millions more like them out there. These are the people you may reach when you incorporate mobile gaming into your media strategy.
At AdColony, our mobile ad network was named 2019 Mobile Ad Network of the Year. We can help you drive KPIs that matter and assist you in achieving your goals. Our platform is fraud-free, with inventory coming only from reputable publishers. Additionally, it’s compatible with any buying model for maximum accessibility; plus, our metrics are reliable and easy to understand! With AdColony helping you reach this high-value audience, your mobile campaign will come to life in no time!
The rules of advertising have changed, and it’s more important than ever to partner with an experienced team that can help you stay ahead of the curve. Here at Rip Media Group, we focus on delivering results through cutting-edge digital marketing techniques and strategies. If you want to improve your advertising prowess, contact us today for a free consultation. We would be happy to discuss how we could help take your business to the next level.