Explainer videos by Rip Media Group help tell complex stories to your audience.
Yes, you too can create an Epic Story for your company and your Video Marketing efforts, and it all starts with the tried and true Hero’s Journey.
The Hero’s Journey is a common trope used in all storytelling, especially big time
WHERE DO THE BEST EXPLAINER VIDEOS START?
At the “IDEA FACTORY,” of course!
WELCOME TO RIP MEDIA GROUP’S IDEA FACTORY
You know you need a video, but you’re not sure where to begin. You wouldn’t build a house without architectural plans
Rip Media Group was asked to enhance the video marketing efforts of Corcentric, a financial process automation business. After receiving a script and some screen images, the Rip Media team outlined the framework and followed brand guidelines while effectively explaining
Rip Media Group had the pleasure of working with AdColony to produce an explainer video detailing their mobile advertising platform. The project was so successful that the AdColony team took the time to write up and post the following review
The Dr. Susan Love Research Foundation and Rip Media Group continue their video marketing series with this video that taught us a few more things about breast cancer and the fight to end its existence.
As with each Dr. Love video,
Another visit with the Video Marketing Success Stories team yielded this great story about one of our favorite continuing clients: Line 6. Live action videos always present their own set of challenges that are always worth exploring and discussing. Feel
Rip Media Group had the pleasure of working with NetApp to create an interactive screen-based animated video about ergonomics. In addition to animation, services included voiceovers and storyboarding. At the end of the project, the NetApp team provided a great
Leavemark (leavemark.com) approached Rip Media Group with a specific need, create a lasting app video that would create an impression on new customers to sign up for their new social media platform. Leavemark is all about nostalgia, creating memories today
R1 RCM (https://www.r1rcm.com) approached Rip Media Group to help with their video marketing efforts by creating a series of videos that explain how they help large hospitals and health organizations optimize their revenue by correcting billing mistakes and providing guidance
Accela (https://www.accela.com) needed an explainer video to enhance their video marketing and show customers what Accela can do to help their customers (Government Agencies) grow their cities and connect better with citizens.
Let’s face it – government red tape is annoying!
I’m a HUGE fan of Disney marketing. It’s genius.
There’s a huge lesson you can learn from the Walt Disney Company.
Disney has mastered the art of cross-promotion.
They’ve got movies, merchandise, music, magazines, comic strips and more. Ever noticed that most attractions
A video for healthcare – yes, yes we can. Every year, businesses struggle with rising healthcare costs and employee enrollment. To make things easier, LifeWorks (a subsidiary of Ceridian) created WellFund, a wellness program that uses predictive biometrics and health
When it comes to providing a unique and complete health care service, Kaiser Permanente is fairly unparalleled. They’ve been providing their unique brand for almost 50 years.
Kaiser Permanente of Riverside County – referred to as One Riverside – wanted to
Vicore needed to promote it’s unique core-building bench that straddles the line between workout bench and physio ball.
So Vicore came to Rip Media Group to create an exciting, upbeat video that featured the bench in action, combined with interviews and
A Summary of the ImPatient Science Series with Dr. Susan Love Explainer Videos
In observance of October as Breast Cancer Awareness month, it’s an honor to highlight our partnership with an extraordinary woman and her incredible foundation. Dr. Susan Love of
I had a great conversation on a podcast recently where I get to lend my thoughts regarding the art of video marketing. Below is a partial transcript for what we discussed.
QUESTION: As always, we’re talking about all types of videos
Imagine having to work with or for someone like the Alec Baldwin character in “Glengarry Glen Ross”. Someone who throws around the threat, “Improve or your fired.” Or “where’s my explainer video?”
It’s enough to make you want to curl up
When you consider doing something (not must making an explainer video) – taking action of any kind – there are considerations and contingencies.
When you consider jumping out of an airplane, you might think:
“Do I have a parachute?”
“Why do I even
