What do the video marketing strategies of Coke, Adidas, and Apple all have in common?
They’re all winning in their chosen markets by positioning themselves as the underdogs. So, why is everyone so afraid to create a brand message that places
Well, it might not save the world, but Video Marketing is pretty darn Important! (Would you expect a video marketing company to say anything different?)
For starters, if you don’t start using video in marketing, you won’t be one of the
Video length… Does size matter?
Well, in this situation and this situation only, smaller is better. When you’re considering the optimal video length on Instagram or Facebook, the shorter and denser you can make your message, the better.
Why? Well, the longer
Is video marketing worth it?
In short, YES! To quote from our market analysis last year…
70% of businesses increased their video marketing.
82% percent of traffic from searches came from videos.
Online video platforms like YouTube and Facebook are more popular than cable.
The
No, not that kind of revolting. It’s revolting in that it’s turning video marketing on its ear. It’s the personalized video revolution. Have you heard about it?
If you haven’t, you need to start looking because it’s sweeping the nation! With
Your website video solves many common problems you face as businesses.
The most prevalent? Answering the age old question, “so, what do you do?”
If you’re like us, then you’re probably tired of explaining the intricacies of your value and the potential
Over Rip Media’s decade-plus of sales experience and crafting sales strategies, there’s one element that always stands out as the single most impactful technique you can use to drive conversions—listening!
There’s a common misconception that the loudest salesperson often makes the
The Dr Susan Love Research Foundation strives to end breast cancer in our lifetime. So, when they asked us to help them with a video series, we were happy to help.
Still, Susan Love’s video series was unique – they wanted
Did you know that, according to Harvard’s Psychology of Sales, 95% of our decisions happen in the subconscious?
That means what you want for dinner, what computer you buy for work, and what you want to wear is primarily driven by
What makes good, authentic marketing, and why is it so effective?
Good authentic marketing is all about taking a stand and taking that stand matters now, more than ever. The best, and sometimes the only, way to reach your customers currently
How do you make a viral video?
These days, it’s easier than ever to achieve a measure of virality with any video you post. However, there’s a secret you need to know to make virality your reality.
So, what’s that secret?
To answer
SciLearn, a leader in brain-based learning technology and research, asked Rip Media Group for help with their video marketing efforts. SciLearn wanted help explaining the complex science behind their learning program, Fast ForWord.
Fast ForWord is a learning program that helps
Generating qualified leads is as easy as making a landing page with a special offer and running ads. Kind of like a backyard cookout. Your landing page and special offers are the food, and the ads are your invitations.
However, you
Bear with me on this one, but getting more marketing conversions is a lot like boxing.
You can adopt a couple of styles. You can rush your audience, you can outlast them, or you can outbox them in a game of
What wall should you break? The wall of oppression? Always a good one. The glass ceiling? Technically not a wall, but a good cause nonetheless.
How about the invisible wall around your virtual trade show booth?! Let’s start there.
Talking about your
iTrade recently asked us to help them showcase their new transit services with innovative marketing in a three video series. This particular video was the second in that series.
iTrade Freight offers a revolutionary amount of insight to store owners and
The video marketing landscape is diverse and full of pitfalls. So, what’s the most reliable way to navigate the future of marketing?
I was asked a similar question in a recent interview with Authority Magazine. During the interview, we talked about
Frost is starting to nip at the grass around us, and the scent of peppermint drifts in from the street…
It’s the giving season!
We at Rip Media Group would like to offer you some once-a-year special gifts to help you prep
