Let me tell you a little story.
A professor takes out a canister.
After he drops in a few rocks, looks at the class and says, “Is the canister full?”
Everybody kind of shakes their head, “Yes, the canister’s full.”
He
Do you remember the first home you moved in to as an adult?
What were the thoughts running through your head when you saw it for the first time?
As a video marketing pro, we focus on stories and getting a message
“Iceberg! Right ahead!”
I think we all remember that gripping scene in the movie Titanic.
At that exact moment, those three words halted everyone in their tracks and interrupted literally every function on that ship.
Each and every person watching was left wondering
Choices, choices, choices. Our world is full of options that need to be chosen. It can get quite daunting. Paper or plastic. Fries or onion rings. David Lee Roth or Sammy Hagar. Michael Keaton or Val Kilmer or George Clooney
What Video Do You Need? This really depends on one thing:
Where your customers are in the buying journey?
The closer to the beginning of the buying cycle they are, the more you need to answer the question “WHY?” as in, ‘WHY
How Do You Get the Longest Life Out of Your Video?
To answer this question, you need to understand what C.O.R.E. is.
We have an acronym that we use all the time called C.O.R.E. and that’s
CREATE
ONCE
REPURPOSE
EVERYWHERE
When creating a big marketing project
I have been asked many times: “how can I make a video ‘go viral’?”
It’s not easy to do organically anymore. A lot of those ‘viral videos’ were created in the past when original ideas caught fire. Many were helped with
A question from your friendly neighborhood video production company pro: What do fresh fish, family, and business video have in common?
The longer they linger, the less appealing they become.
I know you love when your wife’s Aunt LaVerne comes to visit,
Jurassic Park:
Remember hearing that ominous, ground-shaking “Thud. Thud. Thud.” growing louder in that movie as the T-Rex grew closer to the main characters?
At that critical turning point in the movie, the stakes were raised.
The film was no longer about friendly
Let’s have a look at some titans of business – even the logos are recognizable:
A riddle from your resident video production services pro: What do they have in common, and why do we recognize those names?
Watch the following video marketing
What do you do when you come home from a getaway?
You rave about what made that trip so extraordinary; the things you experienced along the way!
Snorkeling in Cozumel, encountering manta rays gliding effortlessly with the current…A nighttime kayaking excursion in
How do we calculate the Return on Investment of video marketing?
Note: This is only one part of a series of ROI videos we will be creating, so, I thought we should merely start with the most basic value-add: your sales
Do You Need Video in Your Marketing Mix?
This is a question I am regularly asked, and the answer is vital to your company and your personal success.
So, let’s start with your preferences:
When you are being told a story and given
In my previous blog, “Creating Powerful Stories in Whiteboard Animation Videos,” I discussed the science behind storytelling and how humans respond to advertisements that have empathy and creative imagery.
If you take a look, you’ll notice most of my recommendations for your
We all know how the internet works: one day no one knows your company or product exists, and the next day, your marketing video launches and your product and your product is selling like hotcakes. Thanks to video marketing, you can
…And as she nervously held up the package of pancetta to begin her pitch for Mr. Pigg’s Benevolent Bacon, Sally Sales came to the horrifying realization that she had stumbled into not just any convention, but the “2018 Vegan Convention”.
Take
Do you know the feeling of not being able to stand out, stuck and unable to show your value in a unique and memorable way?
When I started this company in 2009, our services were unique and special…or so I thought.
In
With a broken navigation system, it’s easy to get off course. You need guidance!
Customers large and small need ‘video help.’ But they often come to us not knowing where, why, and how to fix the problem. They feel lost.
That’s ok,
