You may have noticed summer is a notoriously slow season for many industries. People are out and enjoying the warm weather and paying less attention to their electronics. Many people spend less time watching videos and on social media. This
Tell you story with corporate video production.
It’s common knowledge in advertising circles that using marketing videos to promote your business or product is one of the most effective ways to bring your offering to life. The world has transitioned to the Internet, and most people have
When it comes to video production, there is one very important thing to remember: A satisfied customer is a repeat customer. Let’s talk about a few ways that you, as a video producer, can partner with your client to make
Some video productions are runaway successes, while others don’t take off. It’s only natural that my clients want to create the biggest impact with their videos.
I’ve compiled these six tips to help my clients take their video advertising to the
As a marketing professional, I am always looking for ways to improve my marketing strategies, increase customer engagement and boost conversion. Video marketing allows me to do all three.
It should come as no surprise to learn that more and more
It all begins with one great idea. Perhaps you’ve thought of an ingenious new concept or have the beginnings of a captivating story on the tip of your tongue. The steps you take now could determine whether your concept blooms
Long gone are the days of flipping through a handful of network channels on a television set (heaven forbid without a remote!) to find something to watch on the tube. Never mind the endless reruns! Very few new or exciting
Seemingly overnight, YouTube became a website that took the online world by storm. It has rapidly become a household name in almost every country in the world (with internet access). Maybe it’s due to the fact that users are given the
Why Consistent Visual Storytelling is Critical in the New Digital Economy
Our CEO, Maury Rogow, was asked to host a webcast with the American Marketing Association in partnership with Monotype. With over 400 registered attendees, Maury presented an interactive and fun
I want to tell you the story of Jane, who had a great idea for promoting a new line of books for her publishing house. She wanted to use a video production company to do a simple motion trailer for
Mass communications once ruled society. People of all ages would sit around the radio or television and enjoy the same programs. These days, audiences have severely splintered. Cable channels, streaming channels, websites and apps offer entertainment that appeals to ever-narrower
In part one of this series, I went over the importance of identifying a video’s demographic during the corporate video production process, as well as how its target demographic can impact a video’s aesthetic and content. In the second and
Corporate video production is a precise art. While all the normal rules of creating an engaging video apply, there are special considerations companies need to take into account. Individuals and artists can often ignore these (or figure them out as
Let’s say you’ve just opened a brand new gym. Not just any gym, THE BEST gym in your area. Better equipment, unique classes, top-notch-trainers, nutrition assistance, sauna, spa — THE WORKS. You name it, this gym has it, and has
Do you ever find it difficult to concentrate on one thing without stopping to check…oh look, a butterfly!
Sorry, where were we? Oh yes. Do you find it hard to concentrate on completing a task effectively without checking your email or
Before you hire a video production company, you want to make sure you ask relevant questions in advance to ensure you’ve gone with the best company for your particular needs. I’ve made some unhappy purchases because I didn’t ask the
Right now, you might be sitting back and enjoying the new video production that just went up on your company’s website. Isn’t that whiteboard animation looking great? Or perhaps you went with motion graphics. That looks great too. But…. Wait.
You know people love you. And the reason you know that is because people keep telling you! So how do you translate those amazing testimonials into a video production that shows potential customers how great you are? Something that’s either