Client Review: Explainer Video for Financial Company – Corcentric

Corcentric - Motion Graphics

Rip Media Group was asked to enhance the video marketing efforts of Corcentric, a financial process automation business.  After receiving a script and some screen images, the Rip Media team outlined the framework and followed brand guidelines while effectively explaining and highlighting UI features.  The client gave us the following rating:

Quality: 5.0
Schedule: 5.0
Cost: 5.0
Willing to refer: 5.0

Here is what the client wrote in their review: 

We have had several projects in the past with Rip Media, and felt compelled to return to them for a 60-90 second motion graphics video that was to highlight our new and improved UI. Due to our previous experience we were comfortable with them and knew exactly what we would get out of the project.

They’re always helpful by giving us great suggestions before production even begins.

The ultimate goal was to blend our screen captures and screen recordings that feature our new UI in a motion graphics environment while pointing out the capabilities and features. 

We provided a script and screen/video captures to Rip Media along with a rough idea of what we were looking to accomplish. From there we outlined the project’s framework. This kept us all on track and managed expectations and subtasks. 

We worked with 3-4 people in total on the project.  They did a phenomenal job producing and directing the video. There were several rounds of feedback involving the animator, VO, and project manager.

They worked from our brand guidelines to match our corporate identity. I helped to art direct and keep our brand integrity high. 

Rip Media is great at visualizing your story and understanding your audience. They’re always helpful by giving us great suggestions before production even begins.

We intend to use this video in multiple channels (web, social, tradeshow, etc.).

Although the video hasn’t been launched yet, internal feedback has been positive. Rip Media Group followed the outline perfectly, resulting in a flawless end product. Their team upholds a high standard of communication and project management.