In 2025, mobile apps compete for attention more than ever. Users have thousands of options in every category. You have only a few seconds to make them stay. This is why every app needs an explainer video.
Users Want Fast Information
People no longer read long descriptions. Data from Wyzowl shows that 73% of users prefer watching a short video over reading text when learning about a product. This is one reason why every app needs an explainer video. It delivers your message in 60 to 90 seconds. It explains what your app does, how it works, and why users should care.
App Stores Favor Videos
App Store Optimization (ASO) is not just about keywords. Both Apple and Google now encourage developers to add videos to their listings. Apps with videos on their store pages get up to 35% more downloads compared to those without, according to StoreMaven. This is another reason why every app needs an explainer video. It boosts visibility and conversions at the same time.
Complex Features Become Simple
Your app might solve a real problem. But if people do not understand it quickly, they will leave. Text and screenshots often fail to explain interactive features. An explainer video shows them in action. For example, if you launch a health tracking app, a 60-second video can guide users through its dashboard, sync process, and daily use. That clarity is why every app needs an explainer video.
Videos Build Trust
People trust what they can see. A professional video shows that your brand invests in user experience. It reduces hesitation during the download decision. Research by Animoto shows that 58% of consumers find brands with videos more trustworthy than those without. This proves why every app needs an explainer video.
They Improve Retention
Downloads are only the start. Retention rates are the real challenge. According to Localytics, 21% of users abandon an app after one use. A good explainer video plays a key role in onboarding. It shows users how to start, which features matter, and what to do next. This guided start keeps them engaged. This is another reason why every app needs an explainer video.
Explainer Videos Support Marketing Campaigns
An app launch needs marketing support across platforms. A single video can work in many places. You can use it on your website, in paid ads, email campaigns, and social media posts. This multi-use value is why every app needs an explainer video. It keeps your message consistent and reduces production costs over time.
Short Videos Match User Behavior
TikTok, Instagram Reels, and YouTube Shorts have changed how people consume content. Users expect quick, clear, and visual communication. Apps that use this style in their explainers meet this expectation. For example, a 45-second app tour matches modern viewing habits far better than a 300-word paragraph. This shift in attention is why every app needs an explainer video.
Data Proves Higher ROI
Video production costs money, but it pays off. According to HubSpot, 87% of marketers say video gives them a positive return on investment. Apps with explainer videos often see faster user adoption and lower customer support requests because users understand the product better. This cost-benefit balance shows why every app needs an explainer video.
Explainer Videos Work for Any Stage
You may think this only applies to new apps. But established apps also benefit. If you release a major update, an explainer video helps users adapt. If you pivot your app’s purpose, a new video resets expectations. This flexibility explains why every app needs an explainer video in every growth phase.
Easy to Measure Performance
Unlike text-based descriptions, videos give clear engagement data. You can track views, play rates, and drop-off points. This lets you improve your messaging with real user behavior, not guesswork. For example, if most viewers stop watching at 30 seconds, you can shorten your script. This measurable impact is why every app needs an explainer video.
How to Create a Strong Explainer Video
Now that you know why every app needs an explainer video, here are practical steps to make one that works:
- Keep it short. Aim for 60 to 90 seconds.
- Focus on one main benefit. Avoid trying to explain everything.
- Use real app footage. Do not rely only on stock images.
- Add captions. Many users watch videos without sound.
- End with a clear call to action. Tell viewers what to do next. (Pro tip: Use Script-Timer AI to create a CTA that converts)
You do not need a large studio to create one. Many teams use simple animation tools, screen recording software, and professional voiceovers. The key is clarity and focus.
Final Thoughts
In 2025, user attention is short, competition is high, and first impressions decide success. Explainer videos solve these challenges by showing what matters fast. They increase downloads, improve retention, and support your marketing at every step. If you are serious about growth, ask yourself not if but why every app needs an explainer video—because the data already answers that.
If you need a professional explainer video created for your new app, contact Rip Media Group, We specialize in making complex products into simple & inspiring stories at every budget level.
SAAS, High Tech & BioTech particularly love how we understand digital transformation and create stories-that-sell in your customer’s journey.
Accelerate your selling process with video and content from Top of Funnel to Conversion to Loyalty.
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