Think about the last time you hired a marketing agency. Chances are, you did some research online to find the right fit. But did you consider smaller agencies? Believe it or not, there are quite a few benefits to choosing a smaller agency over a Fortune 500 firm. Here are 11 of them. Keep reading to learn more!
Why are big companies working with smaller marketing agencies?
Have you ever found yourself thinking about what it would be like if ____? And then, all of a sudden – POOF! Your mind tears that idea to shreds and says “Nope sorry, this isn’t going anywhere.”
I’m sure we can understand how these self-defeating thoughts evolved as humans living in our animal intelligence era. They serve an important function: protecting us from taking risks or doing things differently which may not work out so great (like trying). But now there’s another way around them; focus on positivity instead… For example by taking a look at the benefits of something before considering the risks.
Every industry is looking for new ways to cut costs, and that includes the world’s biggest brands. The problem has been a lack of engagement–in other words: people aren’t buying what you’re selling!
There may be hope on both sides as more businesses rely heavily upon digital campaigns in order to reach their target audiences (both via social media channels or mobile ads). That means if your company wants attention from these major corporations then they need someone who can work quickly without sacrificing quality standards just because they’re not a multi-million dollar behemoth.
That’s where smaller marketing agencies come in. They can bring the same level of skill and expertise, but at a fraction of the cost. And as technology continues to evolve and more businesses rely on digital marketing campaigns to reach their intended audiences, this will only become more of a necessity.
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11 Reasons Why Smaller Agencies Win Big Clients
1. Flexibility
Larger agencies are often tied down with operational processes that make it difficult to quickly shift resources. This can cause projects and clients’ needs to go overlooked, but not in small businesses! They’re agile enough for you if something changes unexpectedly in your project timeline- they’ll just get right on top of things without stopping or crashing anything along the way.
2. Transparency
The client-agency relationship is a two-way street, and that goes for big or small businesses. Smaller agencies are often more transparent which can save the client time and money in the long run. Furthermore, they’re also more upfront about what’s possible within the scope of the project as well as any potential risks that might arise.
3. Honesty
This point piggybacks off of the previous one. Smaller agencies are typically more honest about what they can and cannot do. This type of candidness builds trust between both parties involved and allows for more efficient use of time and resources.
4. Lower Overhead Costs
The cost of running a large agency can be quite high, especially when you factor in the need for multiple office locations, a support staff, and other associated expenses. Smaller agencies have much lower overhead costs which allow them to be more competitive when it comes to pricing their services.
5. More Personalized Service
When you work with a small agency, you’re not just another client. You’re part of their family. They’ll get to know you on a personal level and will be truly invested in your success. This type of relationship simply isn’t possible with larger firms that often have hundreds or even thousands of clients.
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6. Greater Attention to Detail
The smaller an agency is, the more personalized its attention to detail. This can be seen as a result of having fewer clients and being able dedicate time for each one with the care that wouldn’t otherwise exist in larger companies that must take on many clients at once due simply because they’re big enough where there’s not much distinction between them anymore aside from size alone- but this isn’t always true!
7. Faster Turnaround Times
The benefits of working with a smaller agency are many and varied, but one that stands out is their ability to get projects done in less time than larger agencies. Why? It’s all about efficiency!
Larger organizations have more overhead involved, which can slow down the process by which decisions need to be made within these companies. This isn’t an issue when you’re talking about business versus consumer goods, because there will always be someone competent enough at any given job who could take care of it without much hassle if things go wrong. (Think Walmart). But getting said task completed promptly should remain a top priority for every client looking forward to working with an agency, no matter the size.
8. More Creative Solutions
Larger agencies have a hard time coming up with creative problem solutions because they’re bogged down by red tape and need approvals from multiple levels of management. As such, the bigger companies often don’t think outside the box on their own which smaller ones can take advantage of since there’s less risk involved when taking risks without seeking permission first. This could be seen as a negative, but I believe it actually benefits us all in the end and thus promotes innovation.
9. Better Value for Your Money
The smaller the agency, the better! Larger organizations may be able to offer you a few extra amenities at your expense but for this price? Smaller agencies have it all plus more.
They’re less expensive because they don’t need as many staff members or high rise offices space; what’s left over goes into providing a top-notch customer service experience which makes them stand out among competitors who can’t compete on price alone (and some would say that isn’t even enough).
10. Access to Emerging Talent
Larger agencies might have a harder time keeping up with all of the latest trends in marketing, but they can still offer you access to top-notch professionals. Smaller companies on the other hand are often able to spot new stars before anyone else and provide their services right when it matters most – during your next campaign!
11. A focus on Results
Smaller agencies are results-driven. They understand that the bottom line is what matters most to their clients and they’ll do whatever it takes to help you achieve your objectives. Whether it’s generating leads, increasing sales, or building brand awareness, they’ll develop a customized plan to help you reach your goals.
Final Thoughts:
If you’re considering working with a marketing agency, don’t discount the benefits of choosing a smaller firm. They offer a number of advantages that simply can’t be beaten. From personalized service and creative solutions to faster turnaround times and lower costs, they have a lot to offer. Don’t hesitate to give them a call today! You might be surprised at what they can do for you.
So, if you’re looking for an agency that can provide personal attention and customized solutions, a smaller agency is definitely the way to go. And don’t forget—smaller agencies are often more affordable than their larger counterparts. Contact us today to learn more about our services and how we can help you achieve your marketing goals!
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