As a marketer, it’s your job to convert website visitors into customers. And one of the best ways to do that is with a strong call-to-action (CTA). But what makes a good CTA? And how can you create CTAs that drive results?
I’ve gathered 15 examples of effective CTAs from businesses of all sizes. Some are simple, and some are more complicated. But they all have one thing in common: They work! So whether you’re just starting out or you’re looking for new ideas, I hope you’ll find something useful here.
A call-to-action button or CTA, commonly found on online campaigns and advertising materials such as websites ads banners, etc., should tell consumers what they need in seconds. It inspires them with urgency so that more conversions occur for your organization! With that in mind, here are 15 examples of successful calls to action. Let’s get right into it.
Value, value, value.
If you have a digital product like an eBook or software, this example CTA from Rip Media Group is a great way to get people to download it. By telling users to “download,” Yes, we do what we can to make it easy for people to find and download the information they’re looking for….Later, we will suggest more engagement. We just met after all.
If you offer a product or service with a free trial, this is the perfect CTA for you. This CTA from Canva encourages users to “start your free 30-day trial” and experience the benefits of their service risk-free.
If you’re in the business of selling products or services, then this CTA from Statefarm is a great way to get leads. By offering a free quote, Statefarm is able to capture contact information from users who are interested in their products.
This CTA from Wishpond entices users to download a free eBook on content marketing. By providing valuable content like this, Wishpond is able to position itself as an authority on the subject and generate leads in the process.
As I mentioned before, free trials are a great way to get people to try your product or service. This CTA from Sprout Social encourages users to “start your free trial today” so they can experience all that Sprout Social has to offer.
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If you’re in the business of selling products, then this CTA from Beast Mode is a no-brainer. By telling users to “shop now,” Beast Mode makes it easy for them to find and purchase the items they’re looking for.
This CTA from 1Password invites users to “Schedule a demo” and get access to exclusive content, early beta releases, and more. By becoming a member of 1Password’s community, users also get to shape the future of the product.
Much like the previous example, this CTA from HubSpot invites users to “try it free” so they can experience the benefits of their product. By offering a free trial, HubSpot is able to generate leads and get people to sign up for their paid service.
This CTA from Rip Media Group offers a free marketing audit for users who want to see how they can improve their marketing strategy. By providing a valuable service for free, Rip Media Group is able to capture leads and nurture while educating.
This CTA from Nissan invites users to “find out more” about their latest car models. By providing more information, Nissan is able to generate leads and get people interested in their products. THIS ONLY WORKS WELL when you have left a big cliffhanger, or secret that needs to be unveiled.
If and only IF you are a large brand, does this CTA work well. When people are in-market to buy, this works well, but in upper levels of the funnel, it can fail as you are asking for a large commitment of time.
That said, when you are established AND have a complex product or service, it can be helpful to offer a demo so users can see how it works. This CTA from Hootsuite invites users to “request a demo” and see how their platform can benefit business.
This CTA from MailChimp encourages users to “sign up” and start using their email marketing service. By offering a free trial, MailChimp is able to generate leads and get people signed up for their paid service.
If you have a delivery service, this CTA from Uber is a great way to serve people. By giving the users an option to “order now” Uber makes it easy for them to order the food they want instead of booking a ride to the the store or restaurant.
This CTA from IBM invites users to “explore” their platform. By providing more information, IBM is able to generate leads and get people interested in their product & services.
CTAs are a critical part of any digital marketing strategy, and it’s important to make sure they are effective. If you want to learn how to create better calls to action that will result in more conversions, be sure to check out our guide on the six stories you need to sell.
This guide provides tips and examples for creating CTAs that compel your audience to take action.
And since were talking about CTAs, if you have questions or need help upscaling your company’s marketing prowess. Feel free to contact us, just fill out the form below, click submit and we’ll get back to you. Thanks for reading!
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