Five Lies You Believe About Video Marketing Campaigns

ethics concept of business boss  lying  an employee

For people not working directly in media, television or communications industries, this fact is less known:  the need for video content and a video marketing campaign has never been greater. This is due to a number of factors, including the fact that television networks are all going online, the rise of YouTube as a respectable alternative to television broadcasting, and the large number of consumers who are taking in these new mediums in order to get their entertainment, information, and shopping.

In essence, we have had to go where the people are, and the people are on mobile devices, watching videos online – not sitting in their easy chairs flipping channels anymore.

There are a number of reasons advertisers and companies may be reluctant to try video marketing. Here are a few lies that some people may buy, which are keeping them from doing what they know they should do – going online with a video message:

    1. Lie #1: Video is overpriced. If you check the traditional cost of television ads (hundreds of thousands of dollars), it is understandable why some people might think that. But the cost of online videos are considerably lower than television ads. This is due to the fact that the companies that create video for an online audience have ways of producing content which do not cost as much. Animated videos, for example, are an excellent way to get your message across and aren’t as expensive as hiring actors for traditional TV. However, even if the cost is more than you had planned to pay, it is worth it if it brings more customers to you. Think of it as ROI (your return on investment), which is higher because you took action to get your message out there to the platforms where people are shopping.
    2. Lie #2: It is not needed for my ad campaign. If 80% of the market does not entice you, I don’t know what will. That’s how many viewers said in a recent survey that they’d rather watch product information in a video than read about it. And, almost as many reported that the video was the sole reason that they decided to purchase. Can you really afford to ignore the majority of your potential customer base?
    3. Lie #3: It is not really that effective. Oh, yes it is! With so many tools that track every action a modern day online shopper takes, you can tell without a doubt that it was the video that led them to the landing page where they made the purchase.  The data does not lie.
    4. Lie #4: Explainer videos are just a gimmick. Whoever invented the word “gimmick” should be spanked. When someone says the word “gimmick,” we tend to think of some sort of trick. Quite the contrary: if it works, do it, as long as it is honest. And, what could be more honest than using an instructional video to explain the very questions your customers have about your product or service? The fact is, it works! That’s no gimmick.5.
    5. Lie #5: They are overdone.” Again, this terminology is vague, at best. What is “overdone?” – overly dramatic or too much? As long as the message delivered is sincere, informational, and relevant, customers will listen. And the data shows that when they listen, they purchase.

As you can see, all of these misconceptions don’t hold water when you start to really look at what is happening online with videos. The simple truth is video marketing works, animation works (even better than traditional video at times), and video is the #1 reason viewers turn into customers. Any questions?

If you have questions about producing a video, our production team would love to help. Just reach out to us at: We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach their goals.