Rip Media Group is an integrated marketing agency in Los Angeles that produces video and promotes brands online. Our weekly blogs update our clients about industry trends, and events that may be of use your brand. This weekly blog spotlights and celebrates the best animated video and product video for business – old to new, motion graphics to whiteboard animation, corporate videos to national commercials. We don’t just discuss our own work, you know…
This week, Rip Media’s web video spotlight goes to…
Volkswagen: “The Force”
Released during the Superbowl in 2011, this advertisement gained the adoration of viewers everywhere. Using Charlie Chaplin’s concept of action and body language as universal communication, and adding George Lucas’ most famous character from Star Wars, Darth Vader, into the mix and you’ve got yourself a wonderful recipe… but, make that Darth Vader a pint-sized, cute little kid? And you’ve just cooked up a viral video that many people remember better than the Superbowl itself.
At Rip Media Group, we want our animation and motion graphic videos to be top notch and find the widest appeal. What Volkswagen accomplished with this advertisement is impressive, and we tip our hats to them. Without discussing the product itself, VW did two great things:
- Brought humor to the ad
- Placed a memorable product feature (remote start) in our heads through a story…an adorable little Darth Vader.
Using an ever-popular film for a promotional video idea is rarely a bad idea, as the audience is enormous, as long as you have the licensing rights.
In similar fashion, Maury Rogow’s upcoming book ‘The Sales Force’ explains the secret tips of launching your company, trying to sell your product, and how to succeed in the marketplace, all while making it fun and easy to understand. Look out for it in the very near future!
RipMedia specializes in corporate video production, corporate motion graphics, corporate animation videos, whiteboard animation video, web video design, website optimization, social marketing, and corporate video production. Please see our latest work here: www.ripmediagroup.com/portfolio or start your project today, here: https://ripmediagroup.com/businessbrief
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