When it comes to business or our careers, most of us want to see big results fast. We want the promotion, the raise, the new client or customer, and we want it now.
So we pour all of our energy into making a huge effort for a short period of time and then we wait to see what happens.
The problem is, more often than not, we’re disappointed with the results. We didn’t get the big break we were hoping for and we feel like all of our hard work was for nothing.
But what if there was a different way?
What if instead of putting all of our eggs in one big basket and crossing our fingers that everything works out, we made a series of small, consistent efforts?
Instead of going all-in on one big project with no guarantee of success, what if we spread our energy out and worked on lots of little projects that each had a higher chance of succeeding?
Here’s why making small, consistent efforts can be more powerful than going for broke with one big push.
1. You Build Momentum
When you make small, consistent efforts, you build momentum. You might not see huge results overnight but each day you’ll be moving closer to your goal. And as you get closer and closer, it becomes easier and easier to keep going. Suddenly, what seemed like an impossible task becomes achievable because you’ve been steadily chipping away at it without even realizing it.
2. You Develop Skills
When you focus on making small improvements each day, you develop skills that serve you well in the long run. Even if the thing you’re working on today doesn’t turn into anything huge tomorrow, the skills you’re developing will be valuable down the road. And as your skills continue to grow, so too will your opportunities for success.
3. You Reduce Your Risk of Failure
While it may seem like multitasking is the key to successful productivity, you are more likely to succeed when you focus on one thing at a time. When you try to do multiple things simultaneously, your attention is divided and therefore your chances of success are significantly lower.
4. You Generate Results Faster Than You Think
Even though it might not seem like it at first, making small, consistent efforts actually generate results faster than going for broke because it enables you to take advantage of compounding interest (or in this case compounding progress). Just like compound interest helps your money grow over time by reinvesting your earnings instead of spending them, compounding progress helps your efforts grow over time by reinvesting your successes instead.
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Going All In vs. Making Small Consistent Efforts
Which Is More Powerful?
Making small, consistent efforts IN THE RIGHT AREAS requires more patience and discipline but it’s more effective.
If you’re stuck trying to decide whether to take massive action or make small, consistent progress, remember this:
The power is in consistency.
Even if you’re not seeing the results you want right away, trust that making small, consistent efforts will pay off in the long run. It might not be as exciting as going for broke but it’s a much more effective strategy for achieving success.
Importance of Consistency in Marketing
Since we’re talking about consistency, Did you know that marketing experts have long preached the importance of consistency? By being consistent in your message, branding, and approach, you’ll be able to reach more people who are interested in what you’re selling. Here are three reasons why consistency is important.
- Consistent Messaging Helps You Cut Through The Noise
In today’s world, there is an overwhelming amount of information and advertising noise that people are bombarded with on a daily basis. It’s estimated that the average person sees over 5,000 ads per day!
With so much information coming at people, it’s no wonder that most of it go in one ear and out the other. In order to cut through the noise and reach your target audience, you need to have a consistent message that is clear and concise.
- Consistent Branding Helps You Build Trust
People are bombarded with so much information that it’s hard for them to know who to trust. But when they see a consistent message and branding from a company, they are more likely to trust that company.
- Consistent Approach Helps You Reach Your Goals
When you have a consistent approach, you are more likely to reach your goals because you will be focused and organized. Trying to do too many things at once will only lead to frustration and confusion. But if you focus on one thing and approach it in a consistent way, you will be much more likely to achieve your goals.
Making small, consistent efforts in marketing will help you cut through the noise, build trust with your target audience, and reach your goals. So don’t be afraid to start small – the results you achieve will be well worth the effort!
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Where are you going to start?
Have a look at our marketing funnel, and decide to make a move, a small move this very day. What area of the funnel are you going to make better and increase your business?
Bottom line:
Making a series of small, consistent efforts is the key to seeing big results over time.
It’s not glamorous and it doesn’t make for flashy headlines, but it works. And when it comes to our careers or businesses, that’s what we really want- something that actually works.
Confirm your success by embracing the power of small, consistent efforts. Here’s a very handy free guide for you. This should serve as a source of motivation and knowledge for how small, yet consistent actions can drastically alter your business’s trajectory over time!
And if you’re looking for help implementing this approach in your own marketing or storytelling campaigns, contact us. We’d be happy to partner with you and help you see real results using this tried and true strategy.
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