Women in the United States have more purchasing power than ever before, and their dominance in the consumer marketplace is only expected to increase. They also constitute an ever-growing portion of active Internet users, outnumbering men by almost 14 million,
The month of March 2013! If you’re in the business of advertising on web page videos or engaging in video marketing, it looks like this is going to be your year. According to rankings from ComScore, March was a record-breaking
Television, once the heralded monarch of marketing, has been overthrown. The era of online video marketing has arrived, and advertisers seem to be shifting alliances (and budgets) accordingly. But does this represent a violent coup or more of a co-habitation?
More than half of all marketing experts agree: of all online content, video beats out text, images and infographics to deliver the biggest return on investment. Despite the consensus on its value, high production costs and difficult execution can be
When it comes to your company’s promo video, follow one rule: less pitch, more plot. Storytelling is the most effective way to grab someone’s attention, involve their emotions, and stay in their head after the credits roll. Here are three
Want to know the most effective way to tell your customers about your company? Don’t! Show them instead with a high end video. Studies show that video is the most engaging form of web content, and it is widely consumed
Last but not least, the power of a marketing video in social media. YouTube took on a whole new relevance for businesses in 2012, with the impact of the viral video and the long-standing benefits of user-generated content topping the
Whiteboard video is no longer an optional add-on for online marketing strategies. It’s a core component. The exponentially increasing amount of content on the web combined with the increasingly limited attention spans of its users means competition for eyes, interest
Our list of the most compelling social media marketing campaigns of 2012 continues with an exploration of companies who “out-pinned” the competition. Yes, we’re talking Pinterest.
Encourage User-Generated Content
The Campaign: British Midland International’s Pinterest Lottery
The Goal: To increase interest in and
Our list of the most compelling social media marketing campaigns of 2012 continues with a look at the next platform on our list: Twitter.
Expand Your Hash Tag Campaign
The Campaign: #BullyMovie
The Goal: To create buzz around the documentary “Bully,” as well
In the year 2012, everyone and their mother (literally) were using social media. Hailed as a must-have component of any marketing campaign, the platforms were inundated with corporate Facebook fan pages, Twitter handles, Pinterest and YouTube accounts. It can be
In part 1 of this article, we discussed the importance of having a large quantity of content, a diverse set of distribution channels, and a strong presence on social media (especially LinkedIn) to make the most of your B2B marketing
Whether your company’s B2B marketing campaign is full-fledged or fledgling, there is no better time to review and ramp up efforts. This year, social media and content marketing take on an ever-increasing role, and your business’ ability to diversify and
In the world of web-based marketing, the marketing video is king – and its reign is just beginning. Displacing traditional marketing tactics, the marketing video can reach a larger audience, provide an engaging and informative introduction to your business, and
What are the two largest hurdles facing start-ups? Easy: capital and visibility. Traditionally, the first would directly impact the second, and businesses with no budget for expensive marketing campaigns would be left undiscovered by consumers and unable to generate revenue.
Rip Media Group, the explainer and whiteboard video marketing company that specializes in promoting other businesses, recently received some press of its own. CBS Money Watch, a trusted site providing advice and articles on all things business and finance, featured
Every company has a marketing strategy, but does it include video marketing, mobile and the latest media trends? Whether it’s comprehensively packaged in a viewable presentation or just verbally compiled and understood, this is the lifeblood of a business. No