WHERE DO THE BEST EXPLAINER VIDEOS START?

All of the best explainer videos start with a trip to the “Idea Factory” and our creation of your Story Treatment!

Why?

This unique Rip Media process tells us exactly what kind of story we need to tell by our research of your market, your competition, your needs, and gives you concepts, ideas, direction visually, as well as a script outline, mood board or style board. For a most companies, it’s the direction their company’s stories will go for years to come!

WELCOME TO RIP MEDIA GROUP’S IDEA FACTORY and Story Treatment

You know you need a video, but you’re not sure where to begin. You wouldn’t build a house without architectural plans and a solid foundation, would you? Similarly, with your important message, you’ll need a solid set of directions.

We are a results-based team that will deliver these plans, guiding your production every step of the way. Whether it’s a plan for the future or a video that is needed right now, you will be happy you started with the Idea Factory.

WHAT DO YOU GET?

It starts with Discovery – where we dive deep and learn about your business and your goals. We then hold the idea generation sessions with our creatives.

After that, we consolidate the ideas into multiple storylines that we pitch to your team. Once you find the direction you like, we deliver the material you need for success.

The idea factory includes:

One, 60-90-min discovery calls with you and your stakeholders. A follow-up if desired.

A 3-4 hour brainstorming session with our creative team members (writers, producers, etc.).

A minimum of three-story concepts for you . . . usually, we create 7 to 10 and boil it down to the best to share with you.

A full “pitch deck” treatment that will show you the story concepts we have developed as well as some preliminary visual ideas such as art, storyboards, etc.

A “Video Branding Guideline” document that will include the look/style/feel for your videos, or a script outline for your first story: The guidelines will be useful for any videos your company creates by having a consistent brand guide, your message, your target audience, your voice tone, etc.

So you can have a look at what the process is like, I have attached a video and linked the treatment we created for Ben and Jerry’s, the iconic ice cream brand.

Want to jump ahead and SEE THE TREATMENT? or WATCH THE VIDEO BELOW?

You can go to the ice cream factory, take a tour and see it… OR you can just watch it below 🙂

We had an amazing time working on this, and want to thank our partner in it, Mekanism. Their creativity and openness to ideas were wonderful. Overall thanks to Ben and Jerry for opening the door to us as well.

At Rip Media Group, ‘your story starts here’ with an Idea Factory session and a Story Treatment.

Our Process Makes Your Job Easy

After 800 animations, 200 live action shoots, and 3 feature films, we have boiled the creation process into something that will make your life easy, in fact, you may be the hero your boss will love…We call it the ‘Rip Media Group Greenlight Process’.