Struggling to figure out when to launch your next video marketing campaign? As a video marketing CEO, I have seen a thousand projects (not a ‘flex’) and businesses benefit from using video marketing during strategic times.
In this article, I will discuss the top 10 times to create a new video marketing series that will help you promote your brand and increase your ROI.
1. Releasing a New Product or Service
Launching a new product or service? Use video marketing to promote it and create buzz. Video marketing can speed up the “word of mouth” process and help your audience better understand your new product or service.
For example, when RedFox, a premier metaverse platform for immersive engagement, was launched. They turned to Rip Media Group to create two 3D animation videos to promote it.
The first video showcased the features and benefits of RedFox’s immersive metaverse features, while the second video showcase their new play to earn games inside the metaverse. These videos helped RedFox differentiate itself from competitors and establish itself as a leader in the NFT & metaverse industry. As a result, RedFox saw an increase in brand awareness and a boost in sales.
Video 1 – RedFox Launch
Video 2 – RedFox Valt
Similarly, when Apple launched the AirPods Pro in 2019, they used a video marketing campaign to showcase the product’s features and benefits. The video highlighted the AirPods Pro’s noise-cancellation feature and demonstrated how it could be used in noisy environments.
The video helped increase the product’s popularity and led to a boost in sales. By using 3D animation or live-action videos to showcase your product or service, you can create engaging and informative content that will resonate with your audience and help you achieve your marketing goals.
2. Vocalizing a Change in Products or Services
If you have made changes to a product or service that you offer, create a video marketing campaign that highlights those changes. Use the video to educate your audience on the new and improved product or service.
For example, Coca-Cola recently announced that it is changing the recipe of its Coke Zero product. The company used a video marketing campaign to explain the changes and reassure customers that the taste would remain the same.
3. Holidays and Other Celebrations
Take advantage of holidays and other celebrations to promote your brand with a video marketing campaign. Use the video to showcase your products or services in a festive way.
For example, Nike released a video marketing campaign during the 2020 Olympics to celebrate the spirit of competition and showcase its athletic gear.
Similarly, Rip Media Group created a video marketing campaign for Halloween that showcased its creativity and expertise in video production. The video featured spooky animations and graphics and highlighted Rip Media Group’s ability to create engaging and memorable content in a short amount of time.
The video not only promoted the company’s brand but also showcased its fun and creative personality. By creating a video that was both timely and on-brand, Rip Media Group was able to increase its brand awareness and engage with its audience in a fun and memorable way.
4. New Discovery
If you’ve made a new discovery or breakthrough in your industry, use video marketing to share it with the world. Use the video to explain the significance of the discovery and how it can benefit your audience.
For example, NASA used a video marketing campaign to showcase its Perseverance Mars Rover mission and explain how the rover will collect data that can help us better understand the planet.
5. Making a Special Announcement
Use video marketing to make a special announcement, such as a new partnership or collaboration. Use the video to explain the details of the announcement and how it can benefit your audience.
6. Showcasing Your Company Culture
Use video marketing to showcase your company culture and attract new talent. Use the video to highlight your values, work environment, and team dynamics.
For example, HubSpot created a video marketing campaign to showcase its company culture and attract new employees. The video highlighted the company’s values and gave viewers a behind-the-scenes look at its work environment.
In addition to HubSpot’s video marketing campaign, another great example of using video to showcase company culture is the video that Rip Media Group made for Phenomenex.
Phenomenex is a global leader in the research and development of chromatography technology, and the company wanted to showcase its team and culture to attract new employees.
Rip Media Group created a video that showcased the day-to-day operations at Phenomenex, highlighting the company’s innovative spirit, commitment to quality, and passion for excellence.
7. Sharing Customer Success Stories
Use video marketing to share customer success stories and build credibility with potential customers. Use the video to showcase how your product or service has helped real customers achieve their goals.
For example, SquareSpace used a video marketing campaign to share customer success stories and demonstrate how its website-building platform can help businesses succeed.
8. Announcing a Company
Milestone Use video marketing to celebrate a company milestone, such as reaching a certain number of customers or revenue. Use the video to thank your customers and employees for their support and show potential customers what sets your company apart.
For example, when Salesforce reached $20 billion in revenue, the company used a video marketing campaign to celebrate the achievement and showcase its impact on the industry.
9. Educating Your Audience
Use video marketing to educate your audience on common misconceptions or frequently asked questions about your industry. Use the video to position your company as an industry expert and establish thought leadership.
For example, Moz created a video marketing campaign to educate its audience on search engine optimization (SEO) best practices. The video explained complex SEO concepts in an easy-to-understand way and helped position Moz as an authority in the SEO industry.
10. Building Brand Awareness
Use video marketing to build brand awareness and establish an emotional connection with your audience. Use the video to showcase your brand personality, values, and unique selling points.
For example, Airbnb created a video marketing campaign that highlighted its brand values of community and inclusivity. The video showcased real Airbnb hosts and guests and helped establish an emotional connection with the audience.
To Summarize
Video marketing is a powerful tool that can be used at any time to achieve a variety of goals. By identifying the most convenient times to launch your video marketing campaigns, you can create videos that will resonate with your audience and help you achieve your desired outcomes. Remember to always have a clear message and call to action in your videos, and trust a reputable video production company like Rip Media Group to create high-quality videos that will elevate your brand and increase your ROI.
If you need help creating a video marketing campaign, don’t hesitate to contact us at Rip Media Group. We have years of experience in video production and can create a video marketing strategy tailored to your specific needs and goals. Contact us today to get started and take your brand to the next level.
Three things you can do to keep fast track of your learning:
- Connect on Linkedin as I share valuable lessons weekly.
- Grab your FREE guide about the 6 Stories You Need to Make Money.
- Check this Masterclass and learn how to address your customer’s pain points and create a masterful, brand story that engages, and sells – even while you sleep.
