3 Video Marketing Lessons Learned: Graphics Arts Alliance – Motion Graphics Animation
Graphic Arts Alliance (www.graphicartsalliance.com) turned to Rip Media Group to create a Motion Graphics Animation video for their marketing video efforts. We worked with them to hone a very clear, very straight-to-the-point message that spoke directly to their client and showed them the leveraging power of the alliance.
As with every project and client, there are great lessons to be learned from the experience. Here are just a few that came out of our alliance with Graphic Arts Alliance.
Hone in on the Audience. Sometimes a message is so broad that it’s hard to determine who the audience is, and what the key takeaways are. Graphic Arts Alliance brings together print shops and, among other things, helps them take advantage of vendor cash rebates and discounts that would typically only be available to $100 Million printing companies. So while “print shops” could entail a vast network of types of people, we were instructed to keep the message direct. No matter what their background, these are people who don’t have a lot of time for things like silly marketing videos. Get to the point of what GAA can do for them quickly.
The Importance of Method of Delivery. Not to be confused with these types of delivery, this is regarding how your video is delivered. GAA did not have a video that told their story or accentuated the benefits of membership. So they wanted to have something to send to prospects, to either follow up from a phone call or to be the introduction to a phone call. But how do you deliver that message? How do you inform a potential customer it’s coming? Those decisions informed the message itself. Emails often go unopened. So the video had to be light and colorful and short and concise. Grab their attention; hold their attention; then get out of their way.
Sometimes Adjustments are Necessary. The client’s expectations shifted while we went through the project, but it was a pleasant shift. We were close to the end but we had to shift some of the visuals because there was a shift in the vision. Sometimes shifting visions can create fear and trepidation, and even annoyance. But it’s important to keep the lines of communication open and allow for new ideas – or even disagreements – to have their day. We kept them in the loop and fielded their concerns throughout the process. In the end, collaboration wins again!
But wait – there’s more! There’s always more that Rip Media Group can do for you and your business or service or product. Check out our samples to learn more!
Stop the presses! Stop the presses!
That’s not something you ever want to hear, but trust us, this is worth your time.
If you’re like many printers, you have a great purchasing team and you forge some pretty strong relationships with your vendors.
Before you turn off this video and tell yourself, “We have it covered,” consider this: what if there was a bigger share of rebates and savings available to you? What if you could increase your buying power, gaining access to national account level programs?
That’s where we can help. We are Graphic Arts Alliance, a member-owned, member controlled group comprised of 230 commercial print shops just like you who once thought that their vendor prices were the best they could get.
Our alliance leverages over five billion dollars worth of buying power to give our members national account level pricing savings on equipment, plus additional incentives and rebates. And there are no conflicts with your current vendors.
As a member-owned alliance you get full transparency on negotiated prices, vendor contracts and rebate payouts. The alliance is a zero risk proposition. If you’re not satisfied you can get your annual membership fee refunded.
We know you’re busy however you don’t want to wait any longer on these kinds of savings.
For more information please visit our website or give us a call. Discover how we can help you.