Video Marketing Question #1 – Do You Need Video in Your Marketing Mix?
Do You Need Video in Your Marketing Mix?
This is a question I am regularly asked, and the answer is vital to your company and your personal success.
So, let’s start with your preferences:
When you are being told a story and given details during a busy day, how would you like this information to be presented?
Read about it for 10-15 minutes?
Listen to a podcast about it for 15-30?
OR
Are you like the 98% that prefer elements such as story, visuals, and audio to accelerate your comprehension? Here, you can grab the emotion, the details, and the understanding in 90 seconds.
That’s the mark of a quality video. You may use live footage, animation, motion graphics, or next-generation 3D models to help.
I think we can all agree that a well-crafted VIDEO is the best way to tell a story in the most engaging way.
But, there is proof…Let’s take a look at the numbers:
Retail site visitors that review video are 64% more likely to purchase.
74% of market research report that video generates better conversions than other content.
80% of online visitors will watch a video while only 20% will actually read content.
Over 90% of businesses report that video is becoming important to their marketing and sales strategies.
The numbers don’t lie.
Video is 100% vital to your company’s success.
How are you doing with your marketing mix? is video a part of it this year?
To look at your options, just start with our creative brief, download our Video Workbook Starter, or give us a call for a free consultation at 888.899.8910.
