Do You Need Video in Your Marketing Mix?
This is a question I am regularly asked, and the answer is vital to your company and your personal success.
So, let’s start with your preferences:
When you are being told a story and given details during a busy day, how would you like this information to be presented?
Read about it for 10-15 minutes?
Listen to a podcast about it for 15-30?
Are you like the 98% that prefer elements such as story, visuals, and audio to accelerate your comprehension? Here, you can grab the emotion, the details, and the understanding in 90 seconds.
I think we can all agree that a well-crafted VIDEO is the best way to tell a story in the most engaging way.
But, there is proof…Let’s take a look at the numbers:
Retail site visitors that review video are 64% more likely to purchase.
74% of market research report that video generates better conversions than other content.
80% of online visitors will watch a video while only 20% will actually read content.
Over 90% of businesses report that video is becoming important to their marketing and sales strategies.
The numbers don’t lie.
Video is 100% vital to your company’s success.
How are you doing with your marketing mix? is video a part of it this year?