To start, what is concept art?
We define concept art as follows: the visual bridge between a written brainstorm and a completed video, animation, or film. Having good initial concept art gives the producers an understanding of the theme/driving mood behind the piece of media that they’re creating.
Yes, concept art is so much more than fancy drawings that production companies sell after their animation or movie has done well! A real concept art definition is much more complex. (Who would’ve guessed it?)
Concept art is almost like a sketch of a sketch. Before the creative team can begin working on their characters, they need to define how they look, act and exist in the world around them. Here, concept art excels.
A concept artist’s goal is never to create a final character; instead, their job is to give the writing, animation, and design teams a running start.
Is Concept Art Always Drawn?
That’s a resounding NO! For many projects, a drawn artist’s concept works perfectly well. However, for 3D projects and live-action sequences, it might be better to create your concept art with photography, with a live-action screen test, animation, or in another digital medium. Sometimes, you may even need a combination of all of the above!
Why? Concept art in animation and live-action aims to visualize the world that a creative team and producer are about to inhabit. With mediums like 3D and live-action, a drawing might ask impossible things of the creative teams.
In these situations, it’s better to hire an animator, videographer, or photographer. The professional you hire can then create your concept art within the medium that it’s supposed to be created in, further ensuring your vision’s success.
You Can Sketch, Why Hire a Professional?
The significant benefit behind concept art is cost. If you’re producing a video, an animation, or feature film, the more you can streamline the process, the more you’ll save.
Hiring one person to produce beautiful pieces of art before you begin production helps all of your team stay on the same page. Your concept artist should also include color palettes and visual themes that your team can grab and run with – further streamlining your process.
Think of paying for an artist’s concept like paying for insurance. By investing in concept art, you’re investing in a guidebook and decreasing your team’s chances of getting off track. Lord knows a creative team needs all the help it can get sometimes.
Even better, most studios who’ll be creating your video, animation, or film will employ concept artists – streamlining the process even more. Rip Media Group is one of those companies! If you’re looking to start a project, reach out!