Despite the fact that video has become the single most used online video marketing strategy to date, some still don’t believe in its power. Why you ask? We’re here to fill you in with our 12 favorite reasons of why video marketing is important.
If you have business associates, clients, or others who still doubt its efficiency, think about and share these 12 facts with them:
Video is where your customers are.
Your average customer will watch 16 hours of online video/week. In the last two years, viewership of online videos has increased by 52%. YouTube has over 500 million views per month with people actively looking for information in video form. It is also the second-largest search engine (second only to Google, who happens to OWN YouTube), so being on YouTube gives you direct access to a huge audience!
Your competition has already discovered video marketing.
One of the most compelling arguments that video cannot be ignored is the fact that your competition is probably already benefiting from it. According to recent statistics approximately 81% of senior marketing executives now use video in their marketing plans. People are looking for specific words in their searches to help them find videos on what you offer. If you’re not there, your competition is probably winning.
Video is easy to search.
According to Marketing Week magazine, video results have appeared in 70% of searches in Google. They are easy to search for, since YouTube is not only a search engine, but also a dedicated “VIDEO” search engine. Google’s own support articles support this. Go here to learn how to optimize your videos for a google search.
Video is easily and frequently shared. Videos and photos account for the most shared type of media online today – even video marketing content if you do it right. The stats are staggering on this topic. More than an estimated 500 “year’s worth” of videos are watched daily on Facebook alone, and more than 700 YouTube videos are shared on Twitter each minute! Sharing is also a big part of people’s lives via social media and other sites, and is one of the most common activities on mobile devices.
Online Video levels the playing field. It is predicted that online video production will account for more than one-third of all online ad budgets within the next 5 years according to Borrell Associates Annual Benchmarking Results. Just as online publishing allowed unknown authors to sell their works alongside famous ones, the same phenomenon is now happening with smaller companies and their video ads.Alongside huge corporations like KFC and Target, your corporate video can be positioned right next to them.
Video is entertaining. Let’s face it: people don’t just want information. They want to be entertained. Viewers don’t just tune in to be schooled. They also want to smile, laugh, cry, and share what they see. If you create a video that touches them emotionally, you’ll get their attention and keep them coming back.
Video allows for interaction and immediate customer feedback. Comments on YouTube are quite common and they allow you to learn more about what your customers are thinking. Sure, some of the YouTube comments may be off center, but most of them just tell an honest opinion of the product or service that you’re offering.
It is measurable. Using all of the tools you have available to you via Google and YouTube Analytics, there’s no reason why you can’t succeed in evaluating how successful your videos are. Evaluation based on real mathematical statistics and trends will give you the clearest picture as to how you can improve your videos in order to reach the widest audience.
Video survives the test of time no matter the format. Once you have create a video it will remain in the search results for a long, long time after you delete it from your servers. Better yet, if you tell a good story, people will watch your video again and again.
Video results in conversions. Thirty-four percent of apparel shoppers are more likely to purchase after viewing an online video about the product, as opposed to watching an ad on TV. This is partly due to the convincing appeal of online videos. You are also closer to the computer screen when watching, so you may see details more clearly, convincing you to buy. But also, and perhaps the most important factor, the “BUY BUTTON” is usually the next step in the process if the video is done right. This is where your “call to action” comes in.
Video is about selling. The Home Shopping Network knows this best. They make their living by showing viewers specific items, then creating a sense of urgency to buy the products before they’re gone. You can create the same phenomenon on YouTube, simply by offering a product via video and telling them “supplies are limited,” or that the sale is limited, etc. Shoppers who viewed a video on a product were 174 times more likely to purchase than viewers who did not, according to Retail Touchpoints’ recent study.
Video is mobile. YouTube and other online video and media platforms have allowed mobile viewers to see the videos as easily as desktop users (if not easier!). It is estimated that online video now accounts for at least 50% of all mobile traffic and up to 69% of traffic on certain networks. People take video with them on-the-go now almost everywhere, so if you have video that is mobile-friendly, this means you can have virtually unlimited reach to billions of viewers worldwide.
These 12 points on reasons to use video marketing should be enough to convince even the most skeptical that video is here to stay. But, if you are still unconvinced, just get on YouTube and do a search for video marketing! I’m sure about 4 million other people are searching for it too!
If you would like help producing your video, our production team would love to assist. Just reach out to us at: www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation, speed drawing animation, and helping people like you reach their goals.