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You’ve just made the best decision you’re going to make all year – you’ve hired Rip Media Group to help you create your marketing video! But what type of video is best for you? RMG has them all; live-action, whiteboard animation, 2D animation, 3D animation, and hybrids of each. But which style will serve your project best?
First off, you need to determine who your target audience is going to be. If you’re going after a younger demographic, animation is a great option. Live action is a great style when your audience wants to see your brand doing its thing in a real environment. Either way, you need to figure out who you want to appeal to and what style of video you think they’ll respond to. Here’s an extra little secret; whatever route you go, a smart, intelligent script is the best starting point!
A couple of other important considerations are your budget and timeframe:
Animated Video Productions
Animated video productions need to have the script locked in as soon as possible. Every change you make to the script will add both time and money to the production, because they will require changes to the artwork too.
Live-action video productionscome with their own headaches; come shoot day, anything that can go wrong generally does… but, on the up side, you’ll be able to direct the talent until you get a performance you’re happy with. The budgets might run a bit more for live-action, as you have to take in location, studio time, and services (lights, sound, etc) costs.
Whichever style you prefer, and ultimately decide to go with, the best thing to remember is that starting with a strong script will help keep the production process and costs from getting out of control.
There are a few other factors that go into determining whether your video production should be animated or live-action. If you’re thinking of using animation, bear these tips in mind:
Branding With Video Marketing
Branding yourself with video marketing involves a lot of nuance and flexibility. The color palette that goes into 3D or 2D animation is completely and totally controlled. If there’s a certain look and/or feel that you want in your video production, signing off on a color palette before you start the animation process will help immensely.
2D and 3D animation lends itself to explations of more detailed services in a clear and easy to understand manner. Instead of just seeing the product in a live-action video production, you can literally animate the explanation to be anything you want – perfect for an explainer video.
And if you’re thinking live-action, bear these factors in mind:
If you’re going to show off what real, live people think of your company/product, it sounds way better coming from the actual person and not a cartoon representation or substitute. It just goes to show, in the world of video marketing you just can’t beat the real thing.
Developing Credibility With Your Video Productions
Using actors to represent your company in your video marketing, especially recognizable actors, adds credibility and personality that animation doesn’t do as easily.
We’ve given you quite a few tips, which will go a long way toward setting you up for successful video productions! If you’d like to dig even deeper, reach out to us here at Rip Media Group – we’ll go through this process with you and help you determine what approach is best for you.