“People Love the Underdog: More Video Marketing Hacks
David vs goliath
Are you afraid that you’re the underdog?
Maybe you’re feeling like you’re falling too far under the radar to win good customers – that even video marketing won’t help.
Take it from a video production and story pro, being the underdog is a good thing! (Especially when we’re talking video in marketing)
Use Your Underdog Status to Win Loyalty
I think we can all agree that both history and the film industry (heck even video in marketing plans) have shown us that underdogs often come out on top, despite the odds that are stacked against them. This storyline has proven itself to be so persuasive that there was literally a cartoon about a doggie hero titled “Underdog.”
It’s only natural that people would start using an underdog narrative in video for marketing.
In fact, all of the challenges and obstacles they face along the way are ultimately what help them rise to the top. We all relate to the underdog because … yes … we all feel like we are the underdog in some way.
Like the classic cartoon dog always used to say, “Have no fear, Underdog is here!”
So how do you underdog your marketing video? Watch the video to find out!
This is an 8-part series about video in marketing that I’ve created to help you convert new customers and grow.
Hey, you never know, you might end up losing the Underdog status in a year or so with our help! (Or not, Apple is still using this trope to convert new customers with their new short “the underdogs“
More video marketing hints and tips coming from a video production services insider soon, so stay tuned! If you’d like to learn more, you can always begin with our creative brief, or give us a call at 888-899-8910!
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