Television, once the heralded monarch of marketing, has been overthrown. The era of online video marketing has arrived, and advertisers seem to be shifting alliances (and budgets) accordingly. But does this represent a violent coup or more of a co-habitation? Let’s look at the numbers. Are Online Advertising Budgets on the Rise? Numbers never lie; especially those with dollar signs before them. Reports are showing more ad buyers purchasing ads for web page videos in private video ad marketplaces. Compared …

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More than half of all marketing experts agree: of all online content, video beats out text, images and infographics to deliver the biggest return on investment. Despite the consensus on its value, high production costs and difficult execution can be barriers to more companies embracing online video. If that’s the case for you, it’s time for your business to turn to whiteboard animation. Introducing Video Content to Your Marketing Program The gravest mistake your business can make when introducing video …

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When it comes to your company’s promo video, follow one rule: less pitch, more plot. Storytelling is the most effective way to grab someone’s attention, involve their emotions, and stay in their head after the credits roll. Here are three ways a good storyline can make or break your company’s video. 1. In an oversaturated video market, set yourself apart. Digital cameras are both cheaper and more available than ever before, which means anyone can point, shoot and edit with …

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Bored by Your Own Marketing Video? Take a Cue from The Shining.  The Shining may be best remembered for its blood soaked elevator scenes, but its opening sequence remains one of the best examples of aerial video footage to date: the sweeping shots of Montana’s mountains, the doomed Station Wagon winding slowly up to the Overlook Hotel. Take a hint from director Stanley Kubrick and apply that same perspective (literally) to your next marketing video. (Funny article update: #Mashable just …

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Want to know the most effective way to tell your customers about your company? Don’t! Show them instead with a high end video. Studies show that video is the most engaging form of web content, and it is widely consumed – the average viewer watches over 180 online videos per month. Tap in to that audience to spread awareness of your brand, introduce your staff, and increase conversions by as much as 50% (especially when video is included in email …

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Last but not least, the power of a marketing video in social media. YouTube took on a whole new relevance for businesses in 2012, with the impact of the viral video and the long-standing benefits of user-generated content topping the list of most effective marketing campaigns. Make a Viral Video The Campaign: Dollar Shave Club’s Marketing Video Goal: Introduce the world to a new startup, Dollar Shave Club, by explaining the company’s services through a memorable, humorous video. Why It …

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