Did you know the typical adult in the United States watches around five hours of video content a day? Whether they watch these videos on YouTube, Facebook or another video service, the amount of time spent watching videos online by
RIP MEDIA GROUP BLOG
How do you know your video team is producing the video you really need?
The answer is pretty intuitive, but not discussed too often in the creative world.
It is all about the PROCESS.
If your process is optimized and the path to
How do we calculate the Return on Investment of video marketing?
Note: This is only one part of a series of ROI videos we will be creating, so, I thought we should merely start with the most basic value-add: your sales
Do You Need Video in Your Marketing Mix?
This is a question I am regularly asked, and the answer is vital to your company and your personal success.
So, let’s start with your preferences:
When you are being told a story and given
Proud and humbled by the news: Rip Media Group named the top Video Production Company for brands in Los Angeles.
This recognition comes from an independent rating and review platform that delves into the client-agency relationship. Clutch.co uses an in-depth research
In my previous blog, “Creating Powerful Stories in Whiteboard Animation Videos,” I discussed the science behind storytelling and how humans respond to advertisements that have empathy and creative imagery.
If you take a look, you’ll notice most of my recommendations for your
A short while ago we posted a blog that boldly – with tongue firmly buried in cheek – proclaimed that ‘whiteboard animation is dead’.
We’ve had a lot of responses to that blog, with brands asking if they should change what
With the rise of social media, digital marketing has exploded. Video marketing specifically allows businesses to promote themselves to millions of potential customers. While anyone can make a video, not everyone can produce quality content.
While top-quality videos might not be
You’ve probably just made the best decision you’re going to make all year – you’ve decided to use video in your marketing mix to attract customers, inspire them to take action, explain what you do clearly, and add value.
What is the difference between whiteboard animation and motion graphics? While it happens infrequently, individuals or small businesses who are looking to make corporate videos sometimes confuse the two. It’s understandable, so do not worry if you are just learning
Animation videos have become extremely popular over the past few years — and for good reasons.
When they are done well, with high quality, they’re engaging and fun to watch.
It’s no wonder you can find them everywhere, from online curriculum to
Whiteboard animation productions require careful decision-making, inventive ideas, and gutsy implementations in order to succeed.
Did you know that Steve Jobs (the founder of Apple), was also involved in the development of Pixar Studios? Talk about a creative giant! They were
Whiteboard Animation is trending for corporate and industrial videos. I’m not surprised; their fun, engaging and memorable. Now, there are a plethora of people who think they can create their own whiteboard animation studio.
Well anyone can try.
But a quality
Here we are in 2018…no colony on Mars yet, but Elon is hard at work.
A generation ago there was barely an internet.
Today, we truly wouldn’t be able to work, play, or learn without it. The internet gives companies endless possibilities
When you hear the words “marketing video”, the first thing you may think of might be “whiteboard animation videos”, while others think of motion graphic animation or live action.
Let’s focus on whiteboard animation in today’s blog.
Those of you that are
Let’s be straight here: If I say ‘corporate video’ what adjectives come to mind?
Exactly, we all know how bland and boring traditional corporate videos could be. You’re forced to watch these videos – they have been roughly the same since