Making a motion graphic video can be an effective way to get your message across to your audience. However, it’s important to make sure that your video is well-made and engaging. In this article, we’ll discuss some tips for creating an effective motion graphic video. Stay tuned!
What is Motion graphics?
Motion graphics is the process of creating animated or live-action visuals that are used to communicate a message. Motion graphics can be used in a variety of settings, including TV commercials, website videos, and corporate presentations.
Why use Motion Graphics?
There are a number of reasons why you might want to use motion graphics in your next video project. Motion graphics are commonly used to:
- Create a visually engaging video
- Add interest and excitement to a dull or boring topic
- Explain a complex concept in a simplified way
- Make a corporate video more fun and engaging
Motion graphics have been incorporated into video for decades and viewers can’t get enough. So in a sense, it’s kind of like chocolate; without the melt in your mouth goodness. With such a wide appeal, it’s no wonder motion graphics are seen almost everywhere. Motion graphic videos can use audio, music, special effects, and voiceovers to enhance their message at a greater scale. They are popular with publishers and business owners alike, due to their ability to capture the attention of viewers.
If you want to create motion graphics for your business or for yourself, there are a few steps you should take:
5 Steps to Make an Effective Motion Graphic Video
STEP 1: Storyboard
Steve Jobs said, “Plan in analogue.“ He was referring to any type of creative effort, which requires a lot of pre-production planning and scratchpad work before doing the final project. It is important to have a basic outline of what you want to achieve in this step. Storyboarding the idea before starting to produce and create it will save a lot of time in the long run. This will also produce a better result than a “trial and error” method done by winging it with just a camera. At Rip Media Group, this is the second step of our production process, after developing an engaging script. Laying out each scene enables our clients to give us their feedback prior to getting into production, eliminating costly changes.
Take this as an example, below is the storyboard used for a project we did with UberAll. It’s a very fantastic project, they loved it, we loved it and as a gift, you can use this as a guide for your future projects! It’s very simple to follow and very easy to use.
STEP 2: Pay attention to design
There is a reason Hollywood movie producers have production designers. The design reflects the purpose of the video itself and the message you wish to deliver. The design includes such important aspects of your final project such as 3D effects, the specific images or animations used – and so much more. Our talent pool of designers offers a wide variety of styles to choose from that best reflect your brand identity.
Here’s a video example you can use:
YOUR VIDEO BREAKTHROUGHS ARE HERE:
STEP 3: Focus on the animation
Animation is the heart of any motion graphics video. The process can take hours of drawing and rendering alone. It is possible for a 10-second animation to take a full day and require hundreds of separate motion animation frames. It’s an immense amount of work that needs an artistic eye to make all the necessary tweaks. Rip Media Group takes a lot of pride in our animation team and the particular skill-set they possess in delivering your message in an engaging and visually stunning manner. Bottom line is that animation itself has a lot of potentials to help make a video impactful for the viewer and we understand that. Take these videos as examples:
STEP 4: Creating a final draft
Once all of your elements are in place, you are ready for the final draft. This is the most crucial step, as it bridges between your work and the audience. The message must be clear and the pieces of the video work well together. You must ensure that the message is clear so the pieces of the video work well together. Even though motion graphics should always look as pristine as possible, you must not forget that the message of the video is what really stands out.
STEP 5: Creating the Final Export
Once the masterpiece is produced, it’s ready to export and share with the world. Rip Media Group is a full service-marketing agency that can promote your video to the right audience. We also offer website development and social media marketing, including search engine optimization, to really push your video to the top of lists to get the most amount of views. Motion Graphics videos are highly effective on social media, so you will want to put it on your Facebook and Twitter pages. This also includes any other platform that may gain a lot of views, such as YouTube and Vimeo.
Are you looking for more motion graphic examples? You won’t have to go far because we’ve compiled a comprehensive list here: The 25 Best Motion Graphics Videos to Stoke Your Creativity
In summary
Motion graphics are popular with viewers for a reason; they’re an incredibly effective way to capture and hold attention. If you want to create videos that are both informative and engaging, motion graphics may be the perfect solution for you.
Luckily, creating motion graphic videos isn’t as complicated as it might seem. Rip Media Group can help you get started on your next video project, regardless of your level of experience. Contact us today to learn more about our services and how we can help you create videos that stand out from the crowd.
OUR MISSION:
INSPIRE YOUR AUDIENCE
TO TAKE ACTION
