In a world where attention spans are shrinking and competition is rising, standing out is no longer optional. You need a tool that is engaging, versatile, and effective at telling your story. That’s why we’re diving into 5 reasons why you need to invest in animated explainer videos for your company. These videos aren’t just a trend — they are a marketing and communication powerhouse.
From increasing conversions to simplifying complex topics, animated explainer videos have proven their value time and again. Whether you’re a startup, an enterprise, or anything in between, it might be the smartest investment you make this year.
1. They Make Complex Information Simple
Let’s be honest — no one wants to read long product manuals or sit through confusing presentations. Animated explainer videos are incredibly effective at taking complex or technical information and presenting it in a way that is clear and engaging.
If you’re in SaaS, healthcare, finance, or any other field with intricate offerings, you’ve likely struggled to explain what you do. That’s where the first of the 5 reasons why you need to invest in animated explainer videos for your company comes in. These videos combine visual storytelling, motion, and voice to break down even the most complicated concepts in under two minutes.
A well-designed explainer video helps your audience “get it” quickly. And when they understand your offer faster, they convert faster.
2. They Improve Conversion Rates
One of the top reasons is simple: they boost your bottom line. Numerous studies have shown that adding an animated video to a landing page can increase conversion rates by up to 80 percent.
Why? Because videos build trust, keep users engaged, and guide them to take action. Unlike static images or text, animated videos hold attention and reduce bounce rates.
Let’s say a visitor lands on your homepage. You’ve got one shot to make an impression. A short, animated explainer can immediately show them why they’re in the right place, what your product does, and why it matters. That kind of clarity turns browsers into buyers.
3. They Humanize Your Brand
Here’s another crucial point among the 5 reasons why you need to invest in animated explainer videos for your company: they give your brand a voice — sometimes literally. Whether you choose a playful animation or a more serious tone, you can tailor every second of the video to match your brand identity.
Animated explainer videos make your brand feel more approachable and human. You can introduce a mascot, narrate with a relatable voice, or visually show your customer’s journey. This emotional connection is what separates strong brands from forgettable ones.
Think about companies like Dropbox or Slack. They used animated videos early on to explain their tools in fun, simple ways. The result? Huge user growth and a loyal audience.
4. They Work Across Multiple Channels
Next up in our breakdown of the 5 reasons why you need to invest in animated explainer videos for your company is versatility. Once you create an animated video, you can use it virtually everywhere.
Embed it on your website. Share it on LinkedIn or Instagram. Include it in your sales emails. Play it at trade shows. Use it for onboarding new customers or employees. The same video can live across your digital ecosystem, amplifying your message wherever it goes.
And because the content is visual and easy to consume, it’s more likely to be shared and remembered. That’s a serious return on investment.
5. They Save Time for Your Sales and Support Teams
The final point in our list of 5 reasons why you need to invest in animated explainer videos for your company is all about efficiency. How often does your sales or support team answer the same questions? How much time is spent on repeat demos or onboarding sessions?
With an animated explainer video, you create one clear, consistent message that can be shared again and again. It works while your team sleeps, and it ensures everyone gets the same high-quality explanation every time.
This consistency also helps prevent miscommunication. A polished video ensures that prospects, clients, and even internal teams all understand your product or service the same way. That alone can save countless hours and dollars.
Bonus: They’re Cost-Effective and Scalable
Even though we promised you 5 reasons why you need to invest in animated explainer videos for your company, here’s a bonus: they scale with you. A well-made explainer video can be reused, repurposed, and updated easily.
Unlike live-action videos, animated content doesn’t require reshoots, actors, or expensive equipment. Need to translate your video into other languages? No problem. Want to switch out a logo or update a product name? Done.
That makes animation not just a marketing asset — but a long-term investment.
Real Results from Real Brands
Let’s bring this home with examples. Companies like HubSpot, Zendesk, and Salesforce have all used animated explainer videos to simplify their offerings and fuel their growth.
Startups often use them in investor pitches. Enterprises use them for internal training. Health tech companies use them to explain compliance or patient journeys. No matter the size or industry, these videos help teams communicate better, faster, and with more impact.
And that’s why the 5 reasons why you need to invest in animated explainer videos for your company should not be taken lightly. They work — and the data backs it up.
How to Get Started
Now, you might be wondering where to begin. Start with your most common question or biggest bottleneck. What do people always struggle to understand about your product or service?
Once you’ve got that, think about your audience. Are they customers, investors, team members, or partners? Then define your tone. Do you want the video to be fun and light, or serious and professional?
The best part? You don’t have to do it alone. A great video partner will guide you through scripting, design, animation, and delivery.
Final Thoughts
If your goal is to stand out, connect faster, and scale your message — video is the way forward. The 5 reasons why you need to invest in animated explainer videos for your company are not just suggestions. They are strategic advantages in a noisy, digital world.
Don’t let complexity get in the way of connection. Use animation to show the world who you are and why you matter.
Want a video that drives results and makes your brand unforgettable?
Let’s bring your message to life.
Contact Rip Media Group today — we’ll help you create a video your audience will actually want to watch.
