How do you break down that wall?
The wall of oppression?
The invisible wall around your virtual trade show booth…
Technically not a wall, but a 1 foot gap from the hallway to the soft carpet of your booth…NO ONE DARES TO CROSS IT.
Let’s start there.
Talking about your company with a prospect should be easy.
You have your elevator pitch – right?
You have your qualifying questions = right?
Your prospect is only a single step away, after all.
But, the barrier is much more significant for many of your customers.
How do you get them to cross that line?
Lean on creativity!
Don’t stress. You only need a WOW element.
Sure, a whole WOW trade show booth would be amazing, but not everyone can afford that…you have to be practical too.
Trade shows provide an excellent opportunity for businesses to connect with potential clients, showcase their products and services, and build their brands. However, breaking down barriers and effectively communicating your message can be a challenge.
Here are 8 ways you can use video to overcome these challenges and make an impact at your next trade show: