Finding the right video production company in 2020 to produce your company’s videos takes time. Seems like an easy task, right? Wrong. You see, once you’ve had a look around, it is incredibly easy to become overwhelmed. Additionally, your video must tell the right STORY and your story-telling ability 100% depends on which video production company tells it.
You want a video production that has done this before – a lot. Here are some signs that you’re looking in the right direction.
The Right Video Production Company Will Make a Great First Impression
Business is a dog-eat-dog world, so it’s good to have a partner who has your back. The number one thing we recommend is looking for a video marketing company that you feel you can trust.
When you reach out, does the video production company respond promptly? Are they courteous and easy to understand? In short, your early connections with them should be like a first date. And if all goes well, you can propose. Well… ask them for a proposal. Or stalk them online – I mean, explore their website so that you can get to know them even better.
An excellent page to head toward first is a portfolio page. The Rip Media Group portfolio page is a great example of what you should be looking for in your video production company. You can even look to see if they have a breakdown of their video production process.
If you like what you see, then it’s time to move forward!
How Available Does The Video Production Company Make Themselves?
When you reach out to a new video marketing company, it’s essential to ask about their bandwidth. Can this business keep up with the work that you need to produce?
Ask them how many projects they’re comfortable working on at one time. It’s essential to enter a partnership with realistic time frames provided by both parties. If the time frames don’t match up, then it might be time to move on.
Even the best video creation company will fall behind if they’re overworked.
Transparent Communication is a Must
How much attention will your video production company give you while they’re working on the videos you’ll start 2022 with? Do they provide a breakdown of costs? Do they answer your questions with enough detail that you understand the first time? How many revisions are you allowed, and at what stages can you offer feedback during the video production process?
Typically, the more transparent a company is, the better. From your initial communications, it should be obvious how transparent the video company you’ve reached out to is willing to be.
If you’re comfortable with the amount of transparency, it’s time to move forward!
Look for a Legacy
Vetting your next video advertising company is easy with review sites like Clutch at your disposal. Clutch even has an entire guide dedicated to finding the right company. Naturally has a good guide for finding companies on Clutch as well.
Ask yourself questions like “how long has this video company been creating client videos?” and “do they have the skill and expertise to tell the stories that will sell in our market?” When you’re making your final decision.
It’s tempting to go with a whip-smart newcomer to the video production scene but temper your enthusiasm. Companies with a legacy, like Rip Media Group, have been around so long for a reason – they know how to disrupt the market cost-effectively. In short, you win more when you go with an established company (in every respect).
Here are some samples from the hundreds of video marketing stories we have created for clients, separated by style, so you have a reference to use during your search for the right video marketing company:
We Want to Be a Part of Your Video Production PROCESS
All this advice boils down to combining the amount of knowledge you can gather and the connection you can forge with the video production company you would like to work with. The more you have of both, the better off you will be.
You can also reach out to us to see if we meet your requirements (*wink*).
