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Video marketing is what we do best here at Rip Media Group. Videos come in many forms – not just in terms of animation or live action video, but they serve many different purposes. Having an explainer video to introduce your product or service is great, but there are other reasons to have a video put together, all of which can help drive more eyeballs and revenue to your company.
Show Off Your expertise With Video Marketing
A well researched report is a great asset for lead generation. Look through your reports and e-books to see what information would work as a great, animated video – something that serves as a great taster for potential clients. Not many people have the time to read research papers so by offering it up in easily digestible video chunks you will reach a much wider audience.
Even something simple will suffice. For example, take the following question and answer.
what is an animated explainer video?
An animated explainer video is a 1-2 minute animation that explains the core concept of one or more of your business’s services in an easy to digest way.
While simple, an animated series of calls and responses like this can help drive leads to your site. After that, it’s all you!
Video for Marketing Your App
We live in the App Age with apps for pretty much everything. Did you know that Apple’s App Store hit 180 billion downloads in 2017 alone?
So how does your app get seen in all that noise? You need to promote it. The app store allows developers the ability to upload 15-30 second-long app videos. Don’t stop there!
Create a longer video with more bells and whistles to explain your app that can go on other social media platforms. An interested buyer will search you out, stumble on your longer form app videos, and make a buying decision.
Digital Ad Campaigns
Running an ad campaign doesn’t necessarily mean you have to create all new video productions. Just re-purpose one we’ve already made for you. Furthermore, a digital ad campaign can be anything from a YouTube ad to a promoted social post.
And here’s a trick; make animated videos work for you by making them just as engaging without sound. You know how when you scroll down your Facebook newsfeed you see videos or video ads that play without sound until you stop and click on them for a further look? Well ask yourself why people would want to click on it if they can’t hear it. It’s because it looks amazing.
Video Marketing for CROWDFUNDING sites
Use a video production to tell your story and combine it with a crowdfunding campaign. If you’re trying to raise money, people won’t donate until they hear your story and connect with you. Why else will they reach into their wallet? Animated videos stand out so try one of those.
So there you go. Four different ways to utilize video so work them up in your marketing plans. Better yet, work Rip Media Group into those video marketing plans too as we can (and do) deliver!