How can using video for presentations as a salesperson change your life? Here’s an example:
Before I owned my media company and made videos, I was a salesman at a tech startup. One day, everyone at the company experienced their dream scenario. The company was about to be bought by Cisco. Yes, THAT Cisco.
At the start of our celebratory meeting, the new head of the division walked in, and his eyes were black. He looked at us like a shark about to feed. He said, “I have two things to say to you.
- You have an opportunity on your hands.
- You exceed your quotas in the next quarter, or I’m firing you.”
The next few months were some of the most exhausting that I’ve ever experienced. Halfway through the push, I threw away my slide deck—it wasn’t helping me sell. I couldn’t connect with my clients when I was using PowerPoint. Over the next month, I edited my company’s first video to automate some of my favorite stories.
The stories I told and the videos I made helped me exceed my quota. The company sold and I made bajillions! (More like less than a half a jillion.)
Like I stated in a recent interview with Craig Nelson on the Enabling Effective Sales & Customer Experiences Podcast, that push single-handedly demonstrated the power of video to me as a salesperson. So, how can you use a video presentation to improve your sales experience?
Commit to Using Videos for Presentations Every Single Time
Just because you’ve seen a video 100 times doesn’t mean that the content is going stale. While it’s true that hearing the same thing repeatedly can make it seem like a boring presentation, but most of the people you show your video to will never have seen it before. It doesn’t matter if a video seems old to you – if your clients think it’s new and fresh, then it’s new and fresh!
So, commit to using a video until you’re sick to death of it. You may not even understand the power that you’re wielding.
According to ProQuest, a leading force in the educational world, video is key to creating a memorable experience because “a more emotional connection may be sparked by watching video content to enable a deeper, more memorable interaction with the material.”
In short, don’t sleep on video.
Use Video to Augment Your Presentation
How long should videos in a presentation be?
75% of people will watch a video if it’s 60 seconds long. Slightly less will maintain attention for a 2-minute video. At around the 3-minute mark, your audience will be gone.
With that in mind, you should be using videos to enhance your pitch, not to replace it. Video is the great mediator. With it, you can open doors that would otherwise be closed, you can relate to people without saying a word, and you can elicit powerful emotion. Still, it’s ultimately up to you to use the videos you create to deliver a powerful message.
You still need to connect to your customers on a personal level.
So, use video in short bursts to get yourself 75% of the way to a sale, and then take it from there.
Use Video to Generate Momentum
Use video like RoleBot did.
RoleBot, a leading force in AI recruiting for businesses, came to us before their first large investor presentation looking for help. The CEO, a long-time friend of mine, knew the power of video well and wanted us to make a punchy, upbeat video to catch the audience’s attention right at the start of his presentation.
Rip Media Group made the video below for him in record time.
At his presentation, the CEO shared our video before launching into his talking points and, due to the energy that video generated, his company exceeded its fundraising goals.
Use video in your presentations to generate momentum when your presentation starts or when you need to do an in-depth explanation of your product’s pros and cons. Use video correctly, and the momentum you generate could mean the difference between being remembered and fading from your customer’s memories.
Are You Ready to up Your Sales?
Hopefully, these video presentation tips have inspired you to take your presentations to the next level. To be sure, let’s sum up. To create a better presentation, use video as often as possible to augment your presentations and to build momentum.
What will you choose? Will you continue to use the same PowerPoint you have since the ’80s, or will you go a little more modern? Even better, if you’re heading toward the future with videos for presentations, why not give us a call?
Your story starts here.