If you are still “on the fence” about whether or not you should employ video marketing in your marketing strategies, this should put your doubts aside. Video has been growing by leaps and bounds since more and more people have
Our latest social and blog content:
Yes, you too can create an Epic Story for your company and your Video Marketing efforts, and it all starts with the tried and true Hero’s Journey.
The Hero’s Journey is a common trope used in all storytelling, especially big time
Read more »RIP MEDIA GROUP BLOG
The focus these days on video marketing content seems to be to integrate brands within the video content that is put online via YouTube and other social media. This is similar to the way that TV networks wove this brand into
For people not working directly in media, television or communications industries, this fact is less known: the need for video content and a video marketing campaign has never been greater. This is due to a number of factors, including the
When it comes to video marketing, and keeping your customers’ attention, bigger is NOT necessarily better. Actually, “less is more.” With all of the buzz about how important video is these days, it might be easy to think that more
After flying into Los Angeles from a small town is Western New York, I had no idea what to expect from working on Hollywood Boulevard, or the West Coast in general for that matter. I was a marketing major about
Is your video marketing campaign doing all it can to help your brand and your message do its best? Brightcove Senior Marketing Director, Courtney Pierce, created a video which highlighted the top five mistakes people make in video marketing, and
A Long-Established, Yet Growing Company
My Shoe Hospital, a company that has been providing high-quality shoe repairs for over 100 years, allows customers to mail in their shoes or boots with a checklist of what needs to be fixed. The repairs
One of the most important (and often missing components) to online video marketing, and other types of marketing, is bringing offline data into the mix. Google, AOL, and Acxiom have recently taken advantage of this. They see it as an
When you are planning your marketing strategy, you cannot forget big data. “Big data,” as it has come to be known, involves the use of large databases of information which give insight into the trends of the current market. This
Coming from a small town in Massachusetts, I was extremely nervous when I first arrived to LA. I had thought about what working in a real LA office with a real LA company would be like; scary demanding bosses, ridiculous hours, a
What creates customer loyalty? Is a loyalty program enough to connect the consumer to your brand, or do you need a “song and dance” in your marketing plan to do it? The research supports the idea that the single most
Utilizing your explainer video properly can have amazing benefits for your brand. After polls, we have found that marketing videos can be a much bigger asset than you may realize. Not only will a video lengthen consumers’ time on your
Why do marketers like Instagram and Pinterest so much when planning their video marketing strategies? The main reason is the exposure, of course. Don’t think of Instagram and Pinterest as solely for personal accounts, they can also be used to
You may be thinking that once you have your explainer video, it is the end of the process, but don’t forget the crucial last step. One of the most important things you and your company can do when it comes
When planning your demo video for a new product or service, an explainer video, or other informational video, it is important to set clear goals on what you wish to accomplish in your video marketing strategy by identifying the key
Online video marketing campaigns are a fairly new addition to the set of tools businesses have, today, to get their message across. Therefore, it is sometimes hard to know what to expect and how to set realistic goals. Often, there
When you are planning to produce a video and focusing on optimizing your marketing videos, you should put the same amount of thought into it as you would if you were purchasing a million dollar ad campaign. Why? The goal
Hi all, we live in the world between Hollywood and Business, so we thought we would share some lessons we learned.
When planning your business video marketing strategies, a good question to ask is, “How do you get to be the
