The Power of Explainer Videos for Marketing Your Business
It’s exciting and gets the blood racing. You find yourself craving more … for some, it’s even addicting. It’s the power of video. It started with the moving picture films of the 1890s. Everyone was enchanted by this new form of entertainment. Then, when Mickey and Minnie came on the scene in the late 1920s, people were mesmerized once again. The same still holds true today — people are drawn to compelling video like a moth to a flame. You may be wondering what this has to do with marketing your business? Well, everything.
What Is an Explainer Video?
You’ve probably seen dozens of explainer videos and not even known what to call them. They’re those short videos with engaging actors or animation, telling you about or how to use a product or service. I’m not talking about product commercials whose main goal is to hook you and convince you that you can’t live without their wares. Explainer videos serve a real purpose by conveying important information to consumers and prospective customers on the actual functionality of a product or service.
How Can an Explainer Video Help Your Business?
Good question! Take Jeff, for example. His company offers a stroller tire that can grip even the wettest and most treacherous concrete, and thereby keep babies safer in inclement weather. By all appearances, it looks just like any other stroller tire, making the slightly higher price tag less attractive. Once Jeff had an explainer video created, showing how to properly install these tires, and then how well they perform on slick sidewalks, the orders started pouring in. People finally understood just what made his product stand apart from the others because they could see it in action. His clients were finally able to see the value in what he offers.
Why Would You Spend the Money?
The real question that you should be asking yourself here is, “Why wouldn’t you spend the money?” The old adage that it takes money to make money holds true. If you invest in your business wisely (and who can deny that an evergreen explainer video isn’t a wise investment?), then you will start seeing returns — many coming from customers that appreciate a more interactive approach to their shopping.
Explainer videos engage consumers. They grab them and tell them why they want what you’re offering and how easy it is to use. Explainer videos sell companies.
The same can be done for your company. If you are lagging behind the competition, or just want to increase sales, an explainer video is likely the missing piece of your marketing strategy puzzle!
Here at Rip Media Group, we know that all successful explainer videos start with a great story – and that’s where we come in! Reach out to us today to set up your free consultation.