2D animations (including whiteboard animations) and motion graphics have been the monarch of information delivery for many years. There are actually eight very distinct reasons why the powers of branded storytelling that 2D animation weilds are so strong, and as a company video production company with close to a decade of experience we’ve identified at least eight distinct reasons why this could be.
However, before we dig into the following eight reasons, we want to show you exactly what we mean when we talk about 2D animation & motion graphics. Watch the video we made for iTrade, the biggest company you’ve never heard of, and the definitions we’ve put together below before reading further.
Motion graphics are one of the best methods of capturing ideas and concepts. They are used to offer viewers a similar experience as watching traditional video, but they add an extra edge to the story with engaging animations. Sounds like a good time to us! You in?
What Are 2D Animations?
2D Animations can play out and tell a story in interesting ways through moving pictures and animated graphics. They also have the advantage of creating the illusion of real world environments without having to use real actors and sets.
So, What Makes 2D Animation & Motion Graphics so Popular?
Motion graphics are extremely popular today, primarily because of the number of high-profile companies and organizations using them. This old video production medium has birthed several new art forms, including 2D animated for branding films and explainer videos.
Here are eight reasons motion graphics animations have become a staple in advertising and digital marketing videos.
1. 2D Animations are a great way to package and brand any product.
Animation offers flexibility in expression that does not exist in other mediums. This allows you to tweak and change the characters and elements you use to tell your story to be perfectly on-brand – in addition to on message.
2D animations and motion graphics are also an easy way to demonstrate the use of products to potential customers.
2. Motion graphics can be used in many industries
As stated above, 2D & motion graphic animations are excellent for information delivery and versatility. Animation is only limited by imagination (and budget – to a lesser extent).
So, whether your business deals in education, gaming, fitness, or eCommerce, you will be able to find an animated motion graphic that accomplishes the goal you’re trying to reach.
3. Motion graphic animations grab and hold onto customer attention
Educators can use motion graphics to help kids with short attention spans learn complex concepts. Studies show that children exposed to motion graphics and animation tend to retain what they learn at a higher rate than they do with static images. Most notably, children were substantially more motivated to learn after watching an animation.
This means that your customers will likely also be more drawn to interacting with your business than they otherwise would have been if you used 2D animation or motion graphics.
4. Production costs of animation videos are lower
On average, the cost of animation is lower than live-action video productions. Why? Because fewer people are required to make a video of the same length. Animations don’t require a gopher, a gaffer, a director of photography, fancy cinema cameras, actors, focus pullers, or color graders.
Instead, all the animation process needs is a producer, a designer, and an animation (in most circumstances) than those of real-world videos.
Save on overhead and get a better-performing video. In most cases, animated motion graphics are a win-win.
5. Motion graphic animations simplify content
Your customers are not going to wait for you to make your point. You need to tell a story with a strong message fast.
Animated videos simplify how your viewers consume the information you present to them. Make your messages easier to understand with animations today.
6. animations Create videos that other Styles methods can't Replicate
Animation tools are incredibly complex and versatile. They give you complete control over the way you tell your story.
The best animation software gives you so much control that you can tell your brand’s story in ways that would be impossible without the use of 2D or motion graphic animation.
7. Animations and motion graphics allow you to create imaginative characters
You’ve probably heard the saying, ‘your customer should be the hero of your story.’ Well, this is often taken quite literally (to great success). Just think Star Wars.
The Star Wars journey is a perfect example of George Lucas writing a protagonist who could live a life that people wanted to live. Luke, a kid who wants a life of adventure, is whisked away on a journey full of intrigue, action, and betrayal – becoming many people’s ideal version of themselves.
You can do the same thing with animation. Create a protagonist for your business that speaks directly to and that inspires your customers.
8. Motion graphics go viral more easily
Finally, 2D animations and motion graphics go viral more easily. This may partly be due to their relatability, but it can also come from any of the past seven reasons animated video productions are so successful we’ve listed above.
Motion graphics, uploaded to YouTube and other media, open doors of opportunity to promote your brand to new levels – no matter how you cut it.
If you would like help producing your video, our marketing video production team would love to work with you. Just reach out to us at www.ripmediagroup.com. We love creating motion graphic animations, live-action videos, whiteboard animation/speed drawing animations, and helping people like you reach your goals. You can also start with a creative brief at https://ripmediagroup.com/creative-brief.