You’ve engaged Rip Media Group, an explainer video company, to create your explainer video production. You’re really pleased with the results, and now you can’t wait for the world to start watching. Oh. Wait. So how do you get the world to sit up and notice? How does Google find and rank your video?
You can optimize your video production for Google, and users of Google, both on your site and off of your site. These optimization strategies can often surprise you! Now, here are some SEO-driven marketing tips for your video production that should help!
Write Newsletters and Press Releases for Your Video
Newsletters and press releases are great ways to spread information. If you insert your video production into your press releases, the odds are many more people will see it. Not only that, Google sees videos as rich media, which means your ranking will go up.
This video SEO method is a part of off-site optimization and follows a more-the-merrier philosophy. If you write your press release right, news outlets all around your area will pick up your story and spread it far and wide. That way, you no longer have to rely on people only visiting your site. New customers can find your videos anywhere that they’ve been shared.
Press releases also help your site build backlinks, increasing your website’s authority score.
Posting your video production to YouTube is one thing; adding a transcript to it is another. Transcripts make it easier for Google to find and then index your video production content. Basically, this means that your transcripts make your video more viewable for robots – which again means your ranking will get the boost it needs.
Uploading transcripts to your videos is a form of on-page optimization for video SEO and SEO in general—the more industry-specific words you have on your site, the better. Transcripts boost the word count on your pages and up the chances of ranking for long-tail keywords.
Using videos to create synergy in how Google views your site will give your entire website’s SEO power a boost.
Post Your Video Production on Pinterest
Here’s a little secret; Pinterest, with its 4 million daily uniques, is a lot more versatile than most of us think. First off, did you know you could post videos to Pinterest? You can. Secondly, did you know that Google ranks Pinterest high in searches – so again, simply by posting your video production to a Pinterest board, you get a better chance of boosting your search engine rankings. Good ol’ Google!
This video SEO technique is a form of off-site optimization. Pinterest posts naturally rank higher in search results, sometimes beating out your blog in Search Engine Results Page (SERP) performance!
Again, all traffic to your video production is good traffic, so get as much as you can!
Record Short Video Tutorials
Along with your original video production, have you thought about creating small tutorials? The tutorial builds a relationship with you and your potential clients. But just as importantly, they’re a great way of getting into search engines for the types of products or services you’re trying to sell.
These tutorials usually center around specific aspects of the product shown in the video your video marketing agency has made for you. You can then embed your how-to video productions onto your website for extra on-page optimization goodness. Remember, Google loves to see embedded videos! (So long as they have transcripts that Google’s bots can crawl.)
So, diversify your content and start ranking higher today!
Create a Video Sitemap
Another way to let Google know of your video production is by putting together a video sitemap for your site. By doing this, you stop telling visitors to go to, say, YouTube to watch your entire video. Once your sitemap is created, Google will be able to find and index your videos quickly and easily.
So make Google your friend by following these simple tips! This blog is just another way Rip Media Group helps your process; from creating a marketing video that tells your story to showing you how to promote it with video SEO.