Today the President of Rip Media Group Maury Rogow will be doing a panel at the Hollyshorts Film Festival
Our latest social and blog content:
The Secret To Customer Conversions in the New Year: A Video Marketing Plan
Is Video in Your Marketing Plan?
As we reflect on the year, we take pride in the amazing stories we created on behalf of our wonderful
Read more »RIP MEDIA GROUP BLOG
I’m sure you have noticed how fast the business world moves today. One of the most important things you have to do as a business owner is get your message out in front of your target audience at the earliest
The president of Rip Media Group Maury Rogow is speaking at The Hollyshorts Film Festival today! The 9th annual event will be showcasing the worlds best and brightest short films produced in 30 minutes or less.
Why are whiteboard style videos for the medical community taking off? It all comes down to compelling and simple vs. technical complexity.
In the latest video by Rip Media Group, “What is HLHS?” complex medical ailments and procedures are explained quickly
You have decided to take your promotional efforts to a new level and engage in video marketing. That’s great! According to the BIA Kelsey Group, video watchers are twice as likely to ask for more information after watching a video
If you are still marketing on paper alone, you are missing out on the fastest growing section of promotional products. Additionally, you are bypassing the most effective way to target your audience. It is estimated that a one minute video
At the end of 2012, AT&T introduced what they deemed the personalized video bill. Using smart video technologies, the telecommunications company revolutionized the art of the explainer video, delivering personalized walk-through video explanations of bills to customers’ email inboxes. The
Every business knows that the best customer is an existing one: they’re an easier sell and a built-in referral system for new customers. But getting the most out of those relationships requires, (a) maintaining constant contact, and (b) differentiating your
Website? Check. Facebook page? Check. Video marketing campaign? Check. Steady stream of new customers? Don’t answer that. The old rules of digital marketing still apply, and based on the first three questions, you’re doing it right. But you’re missing an
Smart video ad programs are both individualizing the advertising experience for the consumer and adapting their delivery system for a generation of avid mobile users. Your best move? Follow their lead. From intro video to explainer video, smart video technologies
And, cut! When the cameras stop rolling on your web video production, that’s when the real work begins. If you are a small or medium business, and your marketing, promo or explainer video agency simply sends you the final media
YouTube may be too big to fail, but it will have to relinquish some room to a newcomer in marketing video services. Vine, still just a seedling in the lifespan of social video-sharing apps, is already gaining ground on YouTube
Microsoft, Samsung and, of course, Apple: The tablet market is growing, challenging traditional methods of web use and opening up ample opportunity for companies to reach consumers via video content. But with so many types of videos to choose from—live
Sounds like the beginning of a fanciful (read: unlikely) fairytale, doesn’t it? Yet corporate video is indeed becoming a most unlikely hero in the world of web marketing, propelled by the return of storytelling. Far from being a fable, science
Your company’s web presence should already consist of two things: video marketing and business blogging. But having the baseline isn’t enough anymore. Individual user engagement and broad brand exposure are intricately related, and easily accessible—if, and only if, your web
Search engine optimization is a broad term for an ever-changing landscape. Google’s constantly evolving algorithm means maintaining page one placement is synonymous with staying abreast of the search engine’s best practices. Below: guidelines for those just getting started, and those
It so happens that the best-kept secret of the marketing video in 2013 is also the most well known maxim of search engine optimization: relevance, relevance, relevance. Just as in content marketing, the relevance of the content to its corresponding
The “webisode” is more than just a clever compound word. It’s the marriage of traditional television with new media platforms, the next evolution in corporate video and the hottest thing in brand marketing. Forgoing the straightforward corporate video, companies are
