4 Reasons to Use Explainer Videos at Trade Shows in 2021
In-person trade shows are back in 2021! That means it’s time to dust off the swag piles and get some explainer videos made.
No matter what your business entails, your next event should always be your best event. Are you looking for effortless ways to add value to your upcoming occasion? The following is an overview of the top benefits of using explainer videos at your next event, conference, convention, webinar, virtual conference or trade show in 2021.
1. A 2021 TRADE SHOW BOOTH Will Benefit From Memorable Explainer Videos
One of the top reasons to use explainer videos at your next trade show is that they provide attendees with engaging visuals that will help to reinforce your message, story, and branding. Ultimately, this draws people in and can lead to open conversations and new customers, even if that is via a chat box…engagement is paramount.
2. Explainer Videos Boost Conversion Rates
Explainer videos can also help to boost your conversion rates. In fact,studies have shown that up to 84 percent of consumers are more likely to purchase goods or services the very first time they are exposed to them if the pitch includes an explainer video.
3. Create Easily Shareable Explainer Videos
When you use explainer videos at your event, you are also creating content that is easily shareable. Ask attendees visiting your booth to share your explainer video on social media or to write about you in their blog. Explainer videos make it simple for your followers to spread knowledge about your brand with a few simple clicks. Given that people are more likely toclick on videos than to read articles, your company will gain more exposure by creating and sharing these videos – and by asking others to do the same.
4. Explainer Videos Connect Your Brand Identity to Your Customers
One of the greatest reasons to use explainer videos at your next 2021 trade show is to show your brand’s identity. Words on paper only have so much power. Videos tap into the power of audio and visuals to better represent your business as a whole. By presenting these videos, you will further draw viewers into your brand’s world and, hopefully, create some loyal customers in the process.
Overall, there are plenty of reasons to use explainer videos at your next trade show. In addition to creating highly powerful visuals that are memorable, boosting conversion rates, and creating content that is easy to share, creating and using these videos can also help to showcase your brand in a way that is just not possible by the written word alone. Either way, using explainer videos is a great option for any business owner who wishes to take their business to the next level. Rip Media Group, your story starts here!
Some Example Explainer Videos We've Made for Our Amzaing Customers
Our clients have had wonderful success in recent months with their videos at trade shows, and are gathering and increasing the amount of engagement and leads.
iTrade Network, a leader in perishables supply chain management, needed video production to describe how they provide an end-to-end supply chain solution suite that tackles the complexities that occur at all waypoints of the perishables supply chain, from procurement and quality to Traceability and spend management.
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