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Rip Media Group was approached by Imagine LA, a company that provides a mentorship program to families to help them out of homelessness, to conceptualize, script, and produce a promotional video. We created a hybrid video by merging live-action testimonials

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Video Content Marketing

3 Ways to Create Your Video Marketing

You have decided to take your promotional efforts to a new level and engage in video marketing. That’s great! According to the BIA Kelsey Group, video watchers are twice as likely to ask for more information after watching a video

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3 Ways to Create Your Video Marketing

Web Page Video

Search engine optimization is a broad term for an ever-changing landscape. Google’s constantly evolving algorithm means maintaining page one placement is synonymous with staying abreast of the search engine’s best practices. Below: guidelines for those just getting started, and those

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The Beginner, the Expert and the Web Page Video

SEO Secrets

It so happens that the best-kept secret of the marketing video in 2013 is also the most well known maxim of search engine optimization: relevance, relevance, relevance. Just as in content marketing, the relevance of the content to its corresponding

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SEO Secrets for a Great Marketing Video