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Covid has hit nonprofits and charities hard. All of their revenue hinges on the personal connections that their fundraisers can create with their supporters. Now, in 2021 under the crushing pressure of Covid that persists despite vaccines, charities have begun

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Marketing Videos

Keep in Mind: What Is the Optimal Marketing Video Length?

Video length… Does size matter?

Well, in this situation and this situation only, smaller is better. When you’re considering the optimal video length on Instagram or Facebook, the shorter and denser you can make your message, the better. 

Why? Well, the longer

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What Is the Optimal Marketing Video Length?

Inspire with Video

In my previous blog, “Creating Powerful Stories in Whiteboard Animation Videos,” I discussed the science behind storytelling and how humans respond to advertisements that have empathy and creative imagery.

If you take a look, you’ll notice most of my recommendations for your

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Inspire With Video!

The Video Mirror Ball

Video is a mirror ball.  Let me back up that statement with a walk down memory lane. Do you remember your first school dance? Chances are high, it was inside a hot, sweaty gymnasium. Most likely, at the beginning of

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The Video Mirror Ball

Explainer Videos

Digital publishers have found explainer videos to be a great asset. That’s because the people crave them – and what the people want, the people get! Alright, let’s get serious here. When consumers are on the move, ad revenue grows.

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Why Publishers Love Explainer Videos

What is an Explainer Video

With so much competition for business online these days, it’s important to stand apart from the crowd. But how do you do that exactly? One way is with the use of explainer videos. Let us explain…no pun intended.


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What is an Explainer Video?