These days, people take camera-equipped phones everywhere. They’re ready to shoot as soon as they see a puppy riding in a baby stroller, a pigeon carrying a piece of pizza or anything else that’s mildly amusing.
As videos are ubiquitous, corporate
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Corcentric has been a client of Rip Media Group for a while now. About every six months or so, they come to Rip for a video or two to help them launch a new product or get the word out.
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If you’re reading this, you are probably considering making a corporate video for your business. Many businesses have found great success as a result of this mode of information delivery, but not every video proves to be successful. Don’t be
Video marketing is the new gold standard in social media advertising. According to Social Media Examiner, 37 percent of marketers list visual marketing as their most important form of content, bringing the medium marginally behind blogging, which came in at
If you’re considering investing in video marketing to scale your corporate growth strategy, 2017 is the year for you. Video marketing promises more opportunities than ever before as technology continues to generate graphic, design and storytelling options. We’ve tracked the
In the first two parts of this series, we looked at Nicola Mendelsohn’s recent prediction. At a June 2016 conference in London, this Facebook executive forecasted that all the website’s posts would be videos in five years.
This notion raises at
In the first part of this series, we talked about how, according to Facebook executive Nicola Mendelsohn, the social media network could become an all-video platform in as soon as five years. If that prediction comes true, it would certainly
Imagine logging onto your Facebook account, looking at your feed and seeing not one single line of text. Instead, every update from every friend is a video. Rather than typing a message about their new cat, your neighbors show their
One of the most common types of video requested by clients of Rip Media Group is an explainer video. This is a video that explains a basic topic, such as a company’s mission statement or the purpose of a Kickstarter
I frequently talk to potential clients who aren’t sure why corporate video production is a good thing. Especially if they do most of their social media marketing in-house, they may wonder why they shouldn’t make their videos in-house, too.
But, the
Explainer Videos are a must for today’s B2B content. People are busy: when they’re running their own business or facing a deadline from their boss, they want to know what you do, how you do it and why they should
Have you ever visited a company’s website only to be left unsure what they do? I recently visited a website for a company that I thought resurfaced the inside of concrete pools. I looked around on the website for a
Do you ever find it difficult to concentrate on one thing without stopping to check…oh look, a butterfly!
Sorry, where were we? Oh yes. Do you find it hard to concentrate on completing a task effectively without checking your email or
Before you hire a video production company, you want to make sure you ask relevant questions in advance to ensure you’ve gone with the best company for your particular needs. I’ve made some unhappy purchases because I didn’t ask the
Many of my clients come to me wondering when it’s time to consider a video marketing campaign for their company. Video is a terrific medium for spreading a message, but not every idea is tailor-made for video — at least,
Most of my clients know what whiteboard animation is, even if they don’t know it’s name. It’s a fun, approachable video style, where an artist rapidly draws a picture on a whiteboard over the course of a video.
Thanks to how
Right now, you might be sitting back and enjoying the new video production that just went up on your company’s website. Isn’t that whiteboard animation looking great? Or perhaps you went with motion graphics. That looks great too. But…. Wait.
You know people love you. And the reason you know that is because people keep telling you! So how do you translate those amazing testimonials into a video production that shows potential customers how great you are? Something that’s either
Hi everyone,
Here at Rip Media Group we’re often asked “what is the best style is for my business video?” It’s a great question, and has a three part answer. So, let’s begin.
1. The most important part of this process is
