CalAmp, the maker of LoJack, asked Rip Media Group to produce a corporate video for a new mobile transportation vertical in an area we all have seen: electric scooters and bikes.
The client loved what we created in the video, which
Our latest social and blog content:
Yes, you too can create an Epic Story for your company and your Video Marketing efforts, and it all starts with the tried and true Hero’s Journey.
The Hero’s Journey is a common trope used in all storytelling, especially big time
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Corcentric offers a variety of solutions to help businesses transform the way they purchase, pay and get paid. This video focuses on how Corcentric transforms a company’s Payables to be more efficient and cost-effective.
Production Company: Rip Media Group
Client: Corcentric
Executive Producer:
What Video Do You Need? This really depends on one thing:
Where your customers are in the buying journey?
The closer to the beginning of the buying cycle they are, the more you need to answer the question “WHY?” as in, ‘WHY
How Do You Get the Longest Life Out of Your Video?
To answer this question, you need to understand what C.O.R.E. is.
We have an acronym that we use all the time called C.O.R.E. and that’s
CREATE
ONCE
REPURPOSE
EVERYWHERE
When creating a big marketing project
I have been asked many times: “how can I make a video ‘go viral’?”
It’s not easy to do organically anymore. A lot of those ‘viral videos’ were created in the past when original ideas caught fire. Many were helped with
Remember when Carrie Underwood won American Idol?
A well-deserved title, because let’s face it: the gal’s got pipes.
Your friendly neighborhood video production services pro believes there was another huge factor, other than her singing, that helped her win over the hearts
Are you afraid that you’re the underdog?
Maybe you’re feeling like you’re falling too far under the radar to win good customers.
Take it from a video production and story pro, being the underdog is a good thing!
I think we can all
“Left foot, right foot. Left foot, right foot.”
Mike repeated this chant in his head as he turned the corner of the final five miles of the Chicago Marathon.
It had been a dream of his to run those 26.2 miles since
Jurassic Park:
Remember hearing that ominous, ground-shaking “Thud. Thud. Thud.” growing louder in that movie as the T-Rex grew closer to the main characters?
At that critical turning point in the movie, the stakes were raised.
The film was no longer about friendly
Let’s have a look at some titans of business – even the logos are recognizable:
A riddle from your resident video production services pro: What do they have in common, and why do we recognize those names?
Watch the following video marketing
What do you do when you come home from a getaway?
You rave about what made that trip so extraordinary; the things you experienced along the way!
Snorkeling in Cozumel, encountering manta rays gliding effortlessly with the current…A nighttime kayaking excursion in
The Secret To Customer Conversions in the New Year: A Video Marketing Plan
Is Video in Your Marketing Plan?
As we reflect on the year, we take pride in the amazing stories we created on behalf of our wonderful
We’re Thankful for YOU!
The smell of pumpkins fills the air, football is on the big screen and family members are gathering from all over the world… the holiday season is ready to kick off with Thanksgiving!
Our team at Rip
Is Your Marketing Video a Trick or a Treat?
As the undead rise on All Hallow’s Eve, so should your story!
Like a vampire thirsting for blood, our cravings center around telling your story to the world using compelling video and visual storytelling.
We
How do you know your video team is producing the video you really need?
The answer is pretty intuitive, but not discussed too often in the creative world.
It is all about the PROCESS.
If your process is optimized and the path to
Did you know the typical adult in the United States watches around five hours of video content a day? Whether they watch these videos on YouTube, Facebook or another video service, the amount of time spent watching videos online by
How do we calculate the Return on Investment of video marketing?
Note: This is only one part of a series of ROI videos we will be creating, so, I thought we should merely start with the most basic value-add: your sales
Do You Need Video in Your Marketing Mix?
This is a question I am regularly asked, and the answer is vital to your company and your personal success.
So, let’s start with your preferences:
When you are being told a story and given
