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From Digital Assistants to the latest and greatest APPS; from Robot Vacs to self-driving cars, from Virtual Reality goggles to
Our latest social and blog content:
Yes, you too can create an Epic Story for your company and your Video Marketing efforts, and it all starts with the tried and true Hero’s Journey.
The Hero’s Journey is a common trope used in all storytelling, especially big time
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When you’re running a booth at a trade show, the event can go by in a blur. People keep coming in and out. You’re shaking hands. You’re giving out and receiving business cards. You’re making small talk almost constantly. Then,
Everybody who’s presented at a trade show is familiar with the problem: passers-by are reluctant to engage. There’s a famous “two-foot bubble” around every booth, and people are very reluctant to move into it.
Your ability to successfully engage with customers
It’s tricky to grab attention at a trade show with hundreds or thousands of attendees. Many professionals work very hard on their presentations, only to see potential customers and collaborators breezing past their booths. So what sets some presentations above
When you’re one of countless presenters at a convention, it’s hard to get attention. It’s discouraging to watch visitors mill past your booth, oblivious to your banner and brochures.
How can you grab people’s attention and pull them into your
If you’re like a lot of people, you might think animation, or animated video, is kids’ stuff. How could animation lead to action — especially in the marketing or business world?
But these people sell animation short (so to speak!). Animation
What barrier are we breaking? The imaginary wall around your Trade Show Booth!
That elusive 2 foot barrier, that bubble of space between ‘walk-past’ or ‘stop in’. We hate that space! Let’s move people from admiring to ENGAGING by breaking down
You’ve probably watched a multitude of explainer videos, without realizing it. Let me explain (pun intended!). Explainer videos are videos in which companies explain and demonstrate how one of their products, services or processes works. They can both make things
Video is a mirror ball. Let me back up that statement with a walk down memory lane. Do you remember your first school dance? Chances are high, it was inside a hot, sweaty gymnasium. Most likely, at the beginning of
To excel at marketing, you have to understand your medium and its strengths. Video marketing is a medium unlike any other, and it has special benefits to the marketer. Read on to learn three characteristics that separate video from other
One of the most useful marketing tools of this age, video marketing allows companies to reach wide audiences in a relatively short time span. However, making a bad marketing video can often be worse than having no marketing at all.
Thermo Fisher Scientific approached Rip Media Group to help strengthen their new product offerings by creating an engaging, accurate, and informative whiteboard explainer video series. The challenge was to fully explain the benefits of Multiplexing with Luminex Technology and how
Seamon approached Rip Media Group with a problem that their client, The National Institute of Health (NIH), was experiencing. They have a great program that provides grants for small life science businesses, and they were having a hard time getting
EV Connect approached Rip Media Group to create a whiteboard animation video for their partnership with NYSERDA (New York State Energy Research and Development Authority) that would highlight the future of green technology and electric vehicle charging.
The result of this
When LoJack came to us needing a 15-second web video for their social media campaigns, we were excited. Here at Rip Media we love the LoJack brand and delight in making a short, high-impact motion graphic video. They wanted more
Branding experts know good branding is about telling a story. Your job is to communicate that story as clearly and engagingly as possible. This way, you’ll draw people in so they want to become involved in your brand.
But what’s the
Video content can set your brand apart from the competitors that stick to static digital presentation formats. You will be a step ahead of the game by holding consistency in your visual displays. The depiction of your company, in particular,
Brand equity comes once your company gains recognition from your key audience. This extractable value exists if your brand can use its identity to charge a premium for what it offers, or to speedily bring new products to market. The
