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I recently spoke about my Masterclass deal with some press outlets, and I love how they summed up the class.

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Every Brand Story has rules.

They said “In an era of shrinking budgets and growing need for

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Explainer video

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Michael Jordan? Kobe Bryant? Wilt, Bill Russell, Kareem. Sorry, but the GOAT is LeBron. So enjoy him while he lasts. Yes, it’s a personal opinion and it’s certainly debatable using whatever metrics you can drum up. But if we’re talking

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LeBron James (and Your Video Marketing)

Video Marketing

Have you ever been in a movie theater and noticed most of the people around you wiping their eyes? Have you ever seen a film, a television episode or even a commercial that affected you so strongly you were still

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Why does Video Marketing Work?

Breast Cancer Explainer Video

Impatient Science: New Horizons

October is Breast Cancer Awareness month. Rip Media Group has collaborated with the Dr. Susan Love Research Foundation, a breast cancer research charity, to create educational explainer videos for breast cancer patients and their loved ones. Each

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Using Video to Explain Breast Cancer – PART 4