November 17, 2021
To think that your company/product/service can do its job, grow, increase profits, etc., without video marketing is ludicrous! We know this is a big claim, but […]
October 20, 2021
Welcome, all newcomers to the explainer video world. Your quest may have started with questions like: Are we trying to reach more customers but can’t seem […]
October 8, 2021
In-person trade shows are back in 2021! That means it’s time to dust off the swag piles and get some explainer videos made. No matter what […]
September 8, 2021
Website? Check. Facebook page? Check. Video marketing campaign? Check. Steady stream of new customers? Don’t answer that. The old rules of digital marketing still apply, and […]
September 3, 2021
Smart video marketing programs are both individualizing the advertising experience for the consumer and adapting their delivery system for a generation of avid mobile users. Your […]
August 29, 2021
In marketing, the consumer is omnipotent. Before an effective strategy can be developed, you need to know where, when and how your target audience consumes their […]
June 10, 2021
In an astute marketing move, you convince your company to produce an explainer video for its product or service. The marketing video agency is selected, the […]
June 10, 2021
Like the fashion industry, housing remodel or car feature, video marketing has trends. When whiteboard animation as we know it came on the scene, businesses saw […]
June 10, 2021
It’s exciting and gets the blood racing. You find yourself craving more … for some, it’s even addicting. It’s the power of video. It started with […]
June 10, 2021
Moving your video marketing strategy into mobile? Before you do, make sure you’re not about to commit one of the three cardinal mistakes that mobile video […]
June 10, 2021
5 Tips for Content Marketing via Intro Video Content marketing is a buzz phrase for a reason – it’s the new key to consumers. When you […]
March 26, 2021
So, you’ve made some shiny new explainer videos, and you’re excited to get eyes on them! You’ve entered into the part of marketing no one wants […]
October 2, 2019
A Summary of the ImPatient Science Series with Dr. Susan Love Explainer Videos In observance of October as Breast Cancer Awareness month, it’s an honor to […]
May 1, 2018
In my previous blog, “Creating Powerful Stories in Whiteboard Animation Videos,” I discussed the science behind storytelling and how humans respond to advertisements that have empathy and […]
April 19, 2018
Do you remember Veruca Salt from Willy Wonka’s factory tour? One of her favorite lines from the famous classic is– “I want it, and I want it […]