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I recently spoke about my Masterclass deal with some press outlets, and I love how they summed up the class.

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Every Brand Story has rules.

They said “In an era of shrinking budgets and growing need for

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Web Page Video

Search engine optimization is a broad term for an ever-changing landscape. Google’s constantly evolving algorithm means maintaining page one placement is synonymous with staying abreast of the search engine’s best practices. Below: guidelines for those just getting started, and those

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The Beginner, the Expert and the Web Page Video

SEO Secrets

It so happens that the best-kept secret of the marketing video in 2013 is also the most well known maxim of search engine optimization: relevance, relevance, relevance. Just as in content marketing, the relevance of the content to its corresponding

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SEO Secrets for a Great Marketing Video

The Grid

Television, once the heralded monarch of marketing, has been overthrown. The era of online video marketing has arrived, and advertisers seem to be shifting alliances (and budgets) accordingly. But does this represent a violent coup or more of a co-habitation?

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Are Advertisers Ditching TV for Online Video?