Do you remember the first home you moved in to as an adult?
What were the thoughts running through your head when you saw it for the first time?
As a video marketing pro, we focus on stories and getting a message
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We recently did a 3D video project for Curo365, a legal software company, to show technological advancements through the ages. The video used high-end 3D animation to model tech that was both old and new to significant effect. Don’t believe
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Rolebot is actually owned by one of the hardest working, smartest, well connected people in the recruiting space. We’ve known him and we’ve been talking in private about launching something that’s going to change his industry, one that’s very people
We came across the people at NetApp on a Qora where they were looking for an innovative video production company. We told him about several options from all around the country, but that we were naturally partial to ourselves. We
Michael Jordan? Kobe Bryant? Wilt, Bill Russell, Kareem. Sorry, but the GOAT is LeBron. So enjoy him while he lasts. Yes, it’s a personal opinion and it’s certainly debatable using whatever metrics you can drum up. But if we’re talking
Sometimes your value is what you make it. I know that sounds like an odd motivational statement, so let me try to explain with more odd motivational missives and relate it to your explainer video.
You are what you say you
It is my contention that Joe Pesci stole part of Danny DeVito’s career. I mean, think about it. Every movie that Joe Pesci has been in, every role he’s played could have been played by Danny DeVito.
Well, I’m sure you
We get it – everybody likes a good cartoon. Yes, even now as an adult, there’s nothing much more fun than watching Elmer chase Bugs or Wile E. fail to catch the Roadrunner. And how about how hilarious it is
“Iceberg! Right ahead!”
I think we all remember that gripping scene in the movie Titanic.
At that exact moment, those three words halted everyone in their tracks and interrupted literally every function on that ship.
Each and every person watching was left wondering
You probably don’t realize it, but your short, 60 to 90 second explainer video has a lot in common with some of the greatest films Hollywood has ever made. Or at least, it should. How so, you ask?
Let me
Okay, maybe it’s not realistic, but what if it were? Think about that moment. You get on an elevator. Suddenly, right behind you, enters that key stakeholder/decision maker you’ve been chasing! This is the person you came 1200 miles to
Choices, choices, choices. Our world is full of options that need to be chosen. It can get quite daunting. Paper or plastic. Fries or onion rings. David Lee Roth or Sammy Hagar. Michael Keaton or Val Kilmer or George Clooney
Corcentric offers a variety of solutions to help businesses transform the way the purchase, pay and get paid. Their marketing team approached Rip Media Group to make a series of videos describing each solution, as well as one that details
Dinsmore is a design and development company specializing in 3D modeling and printing. They approached Rip Media Group to help showcase what they did for Lucky the Penguin at the Santa Barbara Zoo in Santa Barbara, California. You see, Lucky
CalAmp, the maker of LoJack, asked Rip Media Group to produce a corporate video for a new mobile transportation vertical in an area we all have seen: electric scooters and bikes.
The client loved what we created in the video, which
Corcentric offers a variety of solutions to help businesses transform the way they purchase, pay and get paid. This video focuses on how Corcentric transforms a company’s Payables to be more efficient and cost-effective.
Production Company: Rip Media Group
Client: Corcentric
Executive Producer:
What Video Do You Need? This really depends on one thing:
Where your customers are in the buying journey?
The closer to the beginning of the buying cycle they are, the more you need to answer the question “WHY?” as in, ‘WHY
How Do You Get the Longest Life Out of Your Video?
To answer this question, you need to understand what C.O.R.E. is.
We have an acronym that we use all the time called C.O.R.E. and that’s
CREATE
ONCE
REPURPOSE
EVERYWHERE
When creating a big marketing project
I have been asked many times: “how can I make a video ‘go viral’?”
It’s not easy to do organically anymore. A lot of those ‘viral videos’ were created in the past when original ideas caught fire. Many were helped with
