The video marketing landscape is diverse and full of pitfalls. So, what’s the most reliable way to navigate the future of marketing?
I was asked a similar question in a recent interview with Authority Magazine. During the interview, we talked about
Read more »Jurassic Park:
Remember hearing that ominous, ground-shaking “Thud. Thud. Thud.” growing louder in that movie as the T-Rex grew closer to the main characters?
At that critical turning point in the movie, the stakes were raised.
The film was no longer about friendly
Let’s have a look at some titans of business – even the logos are recognizable:
A riddle from your resident video production services pro: What do they have in common, and why do we recognize those names?
Watch the following video marketing
What do you do when you come home from a getaway?
You rave about what made that trip so extraordinary; the things you experienced along the way!
Snorkeling in Cozumel, encountering manta rays gliding effortlessly with the current…A nighttime kayaking excursion in
The Secret To Customer Conversions in the New Year: A Video Marketing Plan
Is Video in Your Marketing Plan?
As we reflect on the year, we take pride in the amazing stories we created on behalf of our wonderful
We’re Thankful for YOU!
The smell of pumpkins fills the air, football is on the big screen and family members are gathering from all over the world… the holiday season is ready to kick off with Thanksgiving!
Our team at Rip
Is Your Marketing Video a Trick or a Treat?
As the undead rise on All Hallow’s Eve, so should your story!
Like a vampire thirsting for blood, our cravings center around telling your story to the world using compelling video and visual storytelling.
We
How do you know your video team is producing the video you really need?
The answer is pretty intuitive, but not discussed too often in the creative world.
It is all about the PROCESS.
If your process is optimized and the path to
Did you know the typical adult in the United States watches around five hours of video content a day? Whether they watch these videos on YouTube, Facebook or another video service, the amount of time spent watching videos online by
How do we calculate the Return on Investment of video marketing?
Note: This is only one part of a series of ROI videos we will be creating, so, I thought we should merely start with the most basic value-add: your sales
Do You Need Video in Your Marketing Mix?
This is a question I am regularly asked, and the answer is vital to your company and your personal success.
So, let’s start with your preferences:
When you are being told a story and given
Proud and humbled by the news: Rip Media Group named the top Video Production Company for brands in Los Angeles.
This recognition comes from an independent rating and review platform that delves into the client-agency relationship. Clutch.co uses an in-depth research
In my previous blog, “Creating Powerful Stories in Whiteboard Animation Videos,” I discussed the science behind storytelling and how humans respond to advertisements that have empathy and creative imagery.
If you take a look, you’ll notice most of my recommendations for your
A short while ago we posted a blog that boldly – with tongue firmly buried in cheek – proclaimed that ‘whiteboard animation is dead’.
We’ve had a lot of responses to that blog, with brands asking if they should change what
Popular culture and fads can change so swiftly that it’s hard to keep up. I can think of numerous songs, dances, movies and TV shows that were all the rage and then suddenly seemed passé. Similarly, references to current events
Do you remember Veruca Salt from Willy Wonka’s factory tour? One of her favorite lines from the famous classic is– “I want it, and I want it now!” This is exactly how you want your next customer to respond to your
With the rise of social media, digital marketing has exploded. Video marketing specifically allows businesses to promote themselves to millions of potential customers. While anyone can make a video, not everyone can produce quality content.
While top-quality videos might not be
You’ve probably just made the best decision you’re going to make all year – you’ve decided to use video in your marketing mix to attract customers, inspire them to take action, explain what you do clearly, and add value.
(Perhaps you
What is the difference between whiteboard animation and motion graphics? While it happens infrequently, individuals or small businesses who are looking to make corporate videos sometimes confuse the two. It’s understandable, so do not worry if you are just learning
