A pharma brand needed high quality video marketing to help explain their new solution.
Simply put, there are drug products that are susceptible to both excessive humidity and extreme dryness so a standard desiccant won’t work. That is the basic premise
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When you think of whiteboard videos, the phrase “high-tech” might not leap to mind. After all, these marketing standbys have always had a decidedly simple visual style.
However, technology and whiteboard videos seem destined for one another. For one thing, Silicon
There’s a reason why surgeons don’t operate on family members and attorneys are strongly advised not to represent themselves in court. In so many instances, doing a good job requires a degree of emotional distance. Selling your high-tech products falls
These days, changing technologies affect companies of every size, and disruptions have become routine. Given how swiftly communications platforms are developing, there may never have been a more exciting time to run a business.
Along with so many other aspects of
Some skills come to us naturally, like learning to walk, or speaking our first language. Other skills are more difficult to master — like technology.
New technology may be designed to be intuitive, but in practice it’s often anything but. Don’t
No matter what your business entails, your next event should always be your best event. Are you looking for effortless ways to add value and pizazz to your upcoming occasion? The following is an overview of the top benefits of
Hey Siri? Remind me to post the new tech blog on Tuesday at 9am.
OK Google: Please turn on my Youtube channel.
From Digital Assistants to the latest and greatest APPS; from Robot Vacs to self-driving cars, from Virtual Reality goggles to
When you’re running a booth at a trade show, the event can go by in a blur. People keep coming in and out. You’re shaking hands. You’re giving out and receiving business cards. You’re making small talk almost constantly. Then,
Everybody who’s presented at a trade show is familiar with the problem: passers-by are reluctant to engage. There’s a famous “two-foot bubble” around every booth, and people are very reluctant to move into it.
Your ability to successfully engage with customers
It’s tricky to grab attention at a trade show with hundreds or thousands of attendees. Many professionals work very hard on their presentations, only to see potential customers and collaborators breezing past their booths. So what sets some presentations above
When you’re one of countless presenters at a convention, it’s hard to get attention. It’s discouraging to watch visitors mill past your booth, oblivious to your banner and brochures.
How can you grab people’s attention and pull them into your
If you’re like a lot of people, you might think animation, or animated video, is kids’ stuff. How could animation lead to action — especially in the marketing or business world?
But these people sell animation short (so to speak!). Animation
What barrier are we breaking? The imaginary wall around your Trade Show Booth!
That elusive 2 foot barrier, that bubble of space between ‘walk-past’ or ‘stop in’. We hate that space! Let’s move people from admiring to ENGAGING by breaking down
You’ve probably watched a multitude of explainer videos, without realizing it. Let me explain (pun intended!). Explainer videos are videos in which companies explain and demonstrate how one of their products, services or processes works. They can both make things
Video is a mirror ball. Let me back up that statement with a walk down memory lane. Do you remember your first school dance? Chances are high, it was inside a hot, sweaty gymnasium. Most likely, at the beginning of
To excel at marketing, you have to understand your medium and its strengths. Video marketing is a medium unlike any other, and it has special benefits to the marketer. Read on to learn three characteristics that separate video from other
One of the most useful marketing tools of this age, video marketing allows companies to reach wide audiences in a relatively short time span. However, making a bad marketing video can often be worse than having no marketing at all.
Thermo Fisher Scientific approached Rip Media Group to help strengthen their new product offerings by creating an engaging, accurate, and informative whiteboard explainer video series. The challenge was to fully explain the benefits of Multiplexing with Luminex Technology and how
Seamon approached Rip Media Group with a problem that their client, The National Institute of Health (NIH), was experiencing. They have a great program that provides grants for small life science businesses, and they were having a hard time getting
