You’re nervous. Not so nervous that people would notice but you’ve got a problem you’re dealing with and you need to figure it out. That problem is….video production marketing. Do you pull the trigger and spend the money for a
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When it comes to video editing, there are quite a few options for aspiring filmmakers and marketers nowadays. That’s why we wanted to leverage our years of experience to bring you our shortlist of our favorite, commercially viable video editing
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You may not know the name “Fred Foy,” but his career in broadcasting underscores the significance of video marketing to your advertising strategy. In 1948, Fred Foy became the announcer for one of early television’s most successful series, “The Lone
Sure, you can have an animated video that’s just music over images. But the vast majority of animated videos have at least some narration or dialogue. To make your video stands out, hire one or more quality voice artists to
Sometimes you want to put together a video production that coincides with the holiday season – and why shouldn’t you? There is a lot to be happy about in the holidays, especially this year. According to a new report by
Cartoon characters often seem uninhibited and spontaneous, but in reality, it takes careful planning to put together an animated video. Writers are key to this process.
Whether it’s a brief instructional film or a full-length movie, a writer must come up
Many of my clients ask me what they can do to make their video marketing campaign as successful as possible. There’s no magic bullet for every company, but there are a few guidelines I’ve put together from working with many
It’s exciting and gets the blood racing. You find yourself craving more … for some, it’s even addicting. It’s the power of video. It started with the moving picture films of the 1890s. Everyone was enchanted by this new form
In business, I find it’s important to connect with my customers on a meaningful level, and the holiday season offers a unique opportunity to use video marketing effectively. Potential customers are focused on so many things as Thanksgiving rolls around
Small business owners have to get pretty crafty when it comes to making your business stand out from the crowd. One of the best ways you can do that is by increasing your online presence. However, the trouble with that
Videos have a unique power to reach a new audience. A short clip can convey the heart of your business to potential customers. However, finding that audience to consume your video production can be a challenge for business owners. Let’s
Emotion is what draws us to the visual medium of video. It’s like what Stanley Kubrick once said about films:
“A film is – or should be – more like music than like fiction. It should be a progression of moods
Hamsters. Rapper hamsters. Rolling down the street in a hip boxy car. Yes, I’m talking about the Kia Soul commercials that made their premiere in 2010. That was six years ago, and the sight of a Soul driving down the
As the old adage says: “Laughter is the best medicine.” Everyone enjoys a good laugh. In the digital world we live in today, funny videos tend to be the crown jewel of viral video marketing. Just look at the YouTube
When my clients are considering a video marketing campaign, I always make sure to give them a few tips. Video marketing doesn’t have to be elaborate, but it does require careful planning to make sure it makes the most impact.
Consider
You’ve spent both money and time on Google – and others like it – to get your potential customers to click over on to your page and watch your video production. Your boss is so proud! Huzzah! And here they
You’ve engaged Rip Media Group to create your explainer video production. You’re really pleased with the results and now you can’t wait for the world to start watching. Oh. Wait. So how do you get the world to sit up
I work with a lot of clients who don’t know what motion graphics are. They often confuse motion graphics with animation. But motion graphics are their own phenomenon, and this artistic field has its own distinctive styles and techniques.
While I
Every couple of years or so, a shiny new tool in the technology and media world blows up and becomes the sexy new platform for consumer attention and marketing. From Yahoo and AOL in the ’90s to Google and the
