April 18, 2019
CalAmp, the maker of LoJack, asked Rip Media Group to produce a corporate video for a new mobile transportation vertical in an area we all have […]
March 17, 2019
What Video Do You Need? This really depends on one thing: Where your customers are in the buying journey? The closer to the beginning of the buying […]
March 17, 2019
How Do You Get the Longest Life Out of Your Video? To answer this question, you need to understand what C.O.R.E. is. We have an acronym […]
March 17, 2019
I have been asked many times: “how can I make a video ‘go viral’?” It’s not easy to do organically anymore. A lot of those ‘viral […]
December 10, 2018
The Secret To Customer Conversions in the New Year: A Video Marketing Plan Is Video in Your Marketing Plan? As we reflect on the year, we take […]
November 12, 2018
We’re Thankful for YOU! The smell of pumpkins fills the air, football is on the big screen and family members are gathering from all over the […]
June 5, 2018
How do you know your video team is producing the video you really need? The answer is pretty intuitive, but not discussed too often in the […]
May 8, 2018
How do we calculate the Return on Investment of video marketing? Note: This is only one part of a series of ROI videos we will be […]
May 8, 2018
Do You Need Video in Your Marketing Mix? This is a question I am regularly asked, and the answer is vital to your company and your […]
May 3, 2018
Proud and humbled by the news: Rip Media Group named the top Video Production Company for brands in Los Angeles. This recognition comes from an independent […]
May 1, 2018
In my previous blog, “Creating Powerful Stories in Whiteboard Animation Videos,” I discussed the science behind storytelling and how humans respond to advertisements that have empathy and […]
April 24, 2018
Popular culture and fads can change so swiftly that it’s hard to keep up. I can think of numerous songs, dances, movies and TV shows that […]
April 19, 2018
Do you remember Veruca Salt from Willy Wonka’s factory tour? One of her favorite lines from the famous classic is– “I want it, and I want it […]
April 17, 2018
With the rise of social media, digital marketing has exploded. Video marketing specifically allows businesses to promote themselves to millions of potential customers. While anyone can […]
April 10, 2018
You’ve probably just made the best decision you’re going to make all year – you’ve decided to use video in your marketing mix to attract customers, […]